You wouldn’t plan a trip without knowing where you’re going and how you will get there—so why manage your affiliate program that way?
A successful affiliate program – one that contributes sales AND new customer acquisitions – doesn’t happen by accident. You need to know where your program stands. You need a detailed roadmap to reach success – the ultimate destination for every affiliate program! Do you have a good idea of where your program stands right now? Do you have a comprehensive plan laid out?
JEBCommerce offers you the expertise and experience its professional staff has garnered over the last 12 years while working on scores of programs such as Coldwater Creek, Hilton Hotels, Zappos, Elance, philosophy, and more. All of that experience is focused on your program in order to provide you with a comprehensive, honest, accurate assessment of your affiliate program. Along with the assessment, a detailed step-by-step Success Roadmap is developed to offer successful guidance for your program for years to come.
“We had JEBCommerce do a complete affiliate audit for us. They did a fantastic job digging into areas and making recommendations based on their findings. We are constantly improving our program based on their review. I keep it pinned on my wall because I can always look back and find things that need attention or improvement.” — Chris Rocha, Harry & David
Competition: The first step in assessing your affiliate program is to benchmark your affiliate program with your competitors’ programs as well as industry best in class affiliate programs. We benchmark for volume, affiliate base, creative, program terms, affiliate resources and tools, and more. Knowing where you stand in comparison to your competitors is vital to your Success Roadmap.
Creative: One of the foundational elements of any program is the creative (banner, text links, copy, widgets, api, and more). Creative is often overlooked and is rarely compared with best in class examples. We review your creative in its entirety, compare it with your competitors, and provide you with detailed recommendations for new banners and text links as well as recommendations for new tools and creative elements that your affiliates may need and your competitors may offer.
Promotions: Coupons, Consumer Promotions and Affiliate Promotions can make or break any program. We evaluate all of the promotions you have done over the last two years to examine their effectiveness and success. We then compare those same promotions with promotions we have done for over 50 affiliate programs during the last 12 years. Following these studies, we provide you with a comprehensive plan for both affiliate consumers and your affiliates so they are not only able to generate more sales but more affiliate participation. This includes any necessary supporting documentation, guidelines, and other materials.
Recruiting/Activation: How many times have you said, “We need more affiliates!” or “Why are only 8% of our joined affiliates active?” You are not alone. These two activities are the most time consuming and resource intensive tasks an affiliate manager deals with during the day. JEBCommerce, an outsourced affiliate management company, reviews your current affiliates’ performance for each month for the last two years. We identify your premium activation targets in several different areas. Finding new affiliates is the lifeblood for any program and often the surest path to growth and new customer acquisition. We scour our database of over 15,000 affiliates as well as the Internet in general. Not only will we provide you with a list of top targets, but we will also introduce you to many of these affiliates personally.
Search: Solid Search Engine Marketing will bring a wealth of new customers to your site and a comprehensive cooperative policy will help you gain more new customers. Do you have the best paid search policies in place? Are they up to date with the ever-changing search environment and are your affiliates abiding by these policies? We seek out and find the answers those questions for you.
“We were very impressed with the thoroughness of JEB Commerce’s audit. They left no stone unturned, and handed us a number of new opportunities.” — Jason Bernloehr, E-Commerce Mgr, Rockler Woodworking
Success Roadmap: The final portion of your Affiliate Assessment and Success Roadmap is the Roadmap itself. We give you a step-by-step guide to help you grow your program. We provide you with clear, executable tasks and all of the support materials needed to get them done, including: sample activation emails, recruiting lists, recruiting methodologies, links to appropriate resources, affiliate agreement changes (if necessary), and more. You will not only find out how you compare to other programs, but you’ll have a ten page guide on how to get to your destination – sales growth and new customer acquisition.
Guarantee: The JEBCommerce Affiliate Assessment and Success Roadmap is 100% guaranteed to identify areas where you can improve and grow your program. We are so confident that our Affiliate Assessment and Success Roadmap will help you and your affiliate program become more successful, we offer a hassle-free money back guarantee. Once you have received your Affiliate Assessment and Success Roadmap and have performed the recommendations within and you do not see a noticeable increase in your program’s sales volume, active affiliates, and other success metrics – we’ll refund your money.
“Jamie and his team possess industry insights that are rare among online marketing professionals. They have found a productive balance between staying on top of relevant new technologies and utilizing the lore that they’ve accumulated since the beginning of the web. These insights allowed JEBCommerce to provide us with a thorough, comprehensive program audit that resulted in solid growth strategies with proven results. I rely on Jamie for second-to-none industry expertise, knowing that he and his team have the creativity and diligence necessary to put together an actionable roadmap.” — Andy Newlin, Director of eCommerce, Sierra Trading Post