meridianaruba

Mobile Engagement Trends – A Meridian Speaker Panel & Demo

JEBCommerce Employee Profile - Ed Reese

Ed Reese

Director of Analytics, Optimization, and Search

Ed Reese

Director of Analytics, Optimization, and Search

Ed has been helping companies improve their online marketing efforts for the past ten years. His experience includes advising major brands, agencies, universities, ecommerce companies, and nonprofits. He’s a Faculty Member at LocalU, an Adjunct Professor of Digital Marketing at Gonzaga University and speaks nationally on analytics and online marketing.

  • Email:
  • Phone:1 (800) 208-6215 ext.231
Last week I had the privilege of moderating a panel discussion focused on the latest trends in mobile engagement. It was the final presentation of a great event from Aruba Networks Mobile Engagement Team at the Davenport Grand Hotel. Mobile engagement is an area most companies haven’t figured out yet,…
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kpicharts

Conversion Rate is Crap

JEBCommerce Employee Profile - Ed Reese

Ed Reese

Director of Analytics, Optimization, and Search

Ed Reese

Director of Analytics, Optimization, and Search

Ed has been helping companies improve their online marketing efforts for the past ten years. His experience includes advising major brands, agencies, universities, ecommerce companies, and nonprofits. He’s a Faculty Member at LocalU, an Adjunct Professor of Digital Marketing at Gonzaga University and speaks nationally on analytics and online marketing.

  • Email:
  • Phone:1 (800) 208-6215 ext.231
I hate conversion rate. OK, hate is a bit strong. But I’m tired of how haphazardly it’s thrown around in marketing meetings. It’s typically a misguided security blanket or an unwarranted fire alarm. Rarely is it used as the insightful yardstick it was intended. To begin our dive let’s take…
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MozconLocal16

Mozcon Local Analytics Questions Answered

JEBCommerce Employee Profile - Ed Reese

Ed Reese

Director of Analytics, Optimization, and Search

Ed Reese

Director of Analytics, Optimization, and Search

Ed has been helping companies improve their online marketing efforts for the past ten years. His experience includes advising major brands, agencies, universities, ecommerce companies, and nonprofits. He’s a Faculty Member at LocalU, an Adjunct Professor of Digital Marketing at Gonzaga University and speaks nationally on analytics and online marketing.

  • Email:
  • Phone:1 (800) 208-6215 ext.231
I had the privilege of presenting at Mozcon Local yesterday. I've been looking forward to this event for a while as Moz events are always an absolute blast! It was awesome reconnecting with my LocalU amigos and other friends in the industry. I started off the day by moderating a…
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ReferralSpamGraph

Three Quick Tips for Google Analytics Insights

JEBCommerce Employee Profile - Ed Reese

Ed Reese

Director of Analytics, Optimization, and Search

Ed Reese

Director of Analytics, Optimization, and Search

Ed has been helping companies improve their online marketing efforts for the past ten years. His experience includes advising major brands, agencies, universities, ecommerce companies, and nonprofits. He’s a Faculty Member at LocalU, an Adjunct Professor of Digital Marketing at Gonzaga University and speaks nationally on analytics and online marketing.

  • Email:
  • Phone:1 (800) 208-6215 ext.231
Analytics can seem overwhelming for those not taking deep dives into the data on a daily basis. But it doesn’t have to include a steep learning curve. The best way to get started is to take a little time each day to learn and improve your skills. Here are a few…
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