Here is some info I grabbed from the FeedFront website: “This issue of FeedFront Magazine includes The Importance of Branding in Affiliate Marketing by Rae Hoffman, How to Recycle Your Affiliate Blog Content by Justin Premick, and FTC Endorsement Guidelines by Gary Kibel. Also, people to follow on Twitter, affiliate marketing statistics, and...

“Widespread budget cuts in 2009 and demands from top management to do more with less have forced corporate marketers to step up their accountability/measurement efforts and improve collaboration with other organizational departments, according to a recent survey from Marketing Management Analytics (MMA) and the Association of National Adverti...

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A few days ago a colleague of mine, Ed Reese of SixthManMarketing, a Spokane SEO firm, Washington, wrote a recap of a session at SMX East.  Engineers from Google, Yahoo and Microsoft were on the panel and shared some very interesting bits of information. From Ed’s SEO Blog: “For quite a while now I’ve held the belief that affiliate l...

Is your affiliate program as effective and efficient as possible? Is it as successful as you hoped it would be? Most programs are not and in most cases, an audit of your program, your promotions, your communications and your competitors allows you to see opportunities to increase the performance of your program.  Our Affiliate Program Audit will t...

What are the earmarks of a successful Affiliate Program that allow you to consistently stay a step ahead of your competition? Aggressive recruiting and activation. Intensive brand protection and management. Pro-active delivery of collateral and other affiliate needs. Solid relationship building and partner development. An Affiliate Program logical...