Performance Marketing News

Migrating an affiliate program to another network and beating growth goal by 236% in 90 days – JEBCommerce

Migrating an affiliate program to another network and beating growth goal by 236% in 90 days!

Our time-tested processes helped beat the client's initial 6 month goal by 236% in just 2 months ... while migrating networks. Here's how we did it.
Welcome the Qapital affiliate program – JEBCommerce

Welcome the Qapital affiliate program!

JEBCommerce has joined with Qapital to bring their financial services to the affiliate channel.
Affiliate Marketing Can Boost the Speed of Public Relations – JEBCommerce

Affiliate Marketing Can Boost the Speed of Public Relations

Affiliate marketing can quickly amplify a trend or pop culture moment, maximizing PR teams’ efforts to capitalize on a client opportunity.
KPIs Need to Change With the Merging of PR and Affiliate Marketing – JEBCommerce

KPIs Need to Change With the Merging of PR and Affiliate Marketing

Affiliate marketing KPIs are now being shared by multiple industries, including Public Relations. Impressions, brand awareness and views have been replaced with clicks, purchase intent and engagement. This welcome change helps brands make better decisions as it relates to performance marketing.
Affiliate Recruitment and PR Pitching Have a Ton in Common – JEBCommerce

Affiliate Recruitment and PR Pitching Have a Ton in Common

Affiliate marketing recruitment is similar to PR pitching - building relationships. Affiliate recruitment can add more outlets for brand stories to shine.
Welcoming Public Relations to the Affiliate Marketing Party – JEBCommerce

Welcoming Public Relations to the Affiliate Marketing Party

Two big players in the digital marketing space, namely Affiliate Marketing and Public Relations (PR) are currently undergoing a significant and exciting shift, one that exposes ways each can help the other succeed, and unlock new opportunities for the brands they represent.
Technology Available to PR Teams Through Affiliate Marketing – JEBCommerce

Technology Available to PR Teams Through Affiliate Marketing

PR agencies should consider partnering with affiliate marketers for optimal client tracking.
Performance Marketing Glossary – a Free Resource From The PMA

Performance Marketing Glossary – a Free Resource From The PMA

Check out The PMA's (Performance Marketing Association) handy glossary of 300+ affiliate marketing definitions, acronyms, and abbreviations. Free!
How To Start An Affiliate Marketing Program For eCommerce Brands And Stores – Benjamin Boman and JEBCommerce

How To Start An Affiliate Marketing Program For eCommerce Brands And Stores

Read Benjamin Boman's interview with Jamie Birch, a dive deep into they "why" and "how" of starting an affiliate program for e-commerce brands. It's both insightful and entertaining, so make sure it's at the top of your reading list!
Going into Orbitz, social and affiliates; Interview with Blagica Bottigliero and Paleo Ad Tech – JEBCommerce

Going into Orbitz, Social and Affiliates

Listen as Blagica Bottigliero, Jill Royce, and Marty Kihn dive into digital marketing and more in a recent interview for Paleo Ad Tech.