The internet and various technologies have created an all-encompassing omni-channel, where consumers can find what they are looking to purchase in a brick & mortar location, via internet connected devices like the phone, laptop, tablet, desktop, and even smart watches! How does this affect your marketing efforts and where do affiliates fit? Read More →
There are tons of affiliates out there, so getting the right publishers in the program will be instrumental in the success of the channel, similar to lifting weights properly. Read More →
I was speaking with an advertiser the other day, and they asked about how non-traditional affiliates fit within the affiliate program. It's a great question, and one that we get often. The reason it's a great question is that often there is an untapped segment of affiliates who can help…Read More →
If you aren’t allowing Affiliates to bid on TM+ keywords, you could be missing out on incremental revenue in your Affiliate program.
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The reason I have written a SECOND post about this topic, is because most affiliate programs are not addressing this potentially ruinous issue. Here are a few ways that you could potentially keep working with affiliates in states with nexus tax laws.
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You have likely heard about the Nexus tax laws (or Amazon tax) that seem to be cropping up every month..Read More →
We are likely all used to the typical ecommerce funnel. A potential customer arrives at your site through a web browser. They arrive on some sort of landing page, either the home page, a separate page highlighting an offer, or product page. The customer peruses the offering, would-be products for…Read More →
You just brought your new baby home from the hospital. You’re freaked out a little, but at the same time so excited and can’t imagine life before that day. You feed your new baby, change its stinky diapers, and hold it while it falls asleep every night. Determined effort over…Read More →
I hear this every once in a while, and it always surprises me. While I cannot discount the benefit of content affiliates, there is some much more valuable ocean out there! The statement often comes from an emotional place. The “Coupon” sites, and even many loyalty…Read More →
Wow, what an amazing question. Kudos to the advertiser that popped this one to our business development team last week. I think it is a vital question and one that, if you don't know the answer to, you definitely should be asking and seeking a correct answer. You see,…Read More →