tug-o-war1

Negotiating a Tug-of-War

JEBCommerce Employee Profile - Aida Ortiz

Aida Ortiz

Publisher Development Specialist

Aida Ortiz

Publisher Development Specialist

Aida has worn many hats in her professional life. After graduating from the Fashion Design & Marketing at FIDM/Los Angeles with a B.A. in fashion designing & merchandising, she launched her career. From there she took many turns which included court reporting, designing/marketing collections for clients like Metropolitan Art Museum, Disney and QVC at the 1928 Jewelry Co., corporate investing, and training foster parents and social workers for Idaho Department of Health and Welfare. She was the Director of the Gateway to America program for Apogee Physicians where she traveled to India several times to train International Medical Graduates who were seeking medical residency in the United States.

The role she loves most is mother to two amazing sons, Joshua and Conner. Her passions are designing, vintage clothing, opera, disco music, Mexican food and running with her Jack Russell Terrier, Rex.

A high-paced team environment is a driving force for Aida. So joining the JEB team in the summer of 2015 as their Publisher Development Specialist is truly a great fit.

  • Email:
  • Phone:1 (800) 208-6215 ext.225
  • Skype:JEB.Aida
Working BOTH sides of the table: A Brand and an Influencer Definition of “Tug-of-war”: Firmly dig your feet into the ground when you pull. Use your arm muscles and leg muscles to pull as hard as possible. When told to 'pull', do so in unison. No one person, no matter how…
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millennialblackfriday

How Millennials Are Influencing the Market

JEBCommerce Employee Profile - Cody Hanson

Cody Hanson

Marketing Manager

Cody Hanson

Marketing Manager

Cody graduated from Eastern Washington University in 2014 with a degree in Marketing. He started working for JEBCommerce in August of 2015. He may be new to Affiliate Marketing, but comes from a background working in a full service advertising agency, specializing in social media and SEM. In his free time, Cody enjoys being outdoors - camping, golfing, and traveling. Cody currently assists in managing an assortment of different affiliate programs.

  • Email:
  • Phone:1 (800) 208-6215 ext.230
The holiday season is here. A time for peace on Earth, goodwill to all, and maxing out the credit card. The hype around Black Friday (more recently known as “Gray Thursday”) is starting to fizzle.…
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meridianaruba

Mobile Engagement Trends – A Meridian Speaker Panel & Demo

JEBCommerce Employee Profile - Ed Reese

Ed Reese

Director of Analytics, Optimization, and Search

Ed Reese

Director of Analytics, Optimization, and Search

Ed has been helping companies improve their online marketing efforts for the past ten years. His experience includes advising major brands, agencies, universities, ecommerce companies, and nonprofits. He’s a Faculty Member at LocalU, an Adjunct Professor of Digital Marketing at Gonzaga University and speaks nationally on analytics and online marketing.

  • Email:
  • Phone:1 (800) 208-6215
Last week I had the privilege of moderating a panel discussion focused on the latest trends in mobile engagement. It was the final presentation of a great event from Aruba Networks Mobile Engagement Team at the Davenport Grand Hotel. Mobile engagement is an area most companies haven’t figured out yet,…
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superhero

Job Opening! Director, Affiliate Marketing

JEBCommerce Employee Profile - Jamie Birch

Jamie Birch

Founder/CEO

Jamie Birch

Founder/CEO

Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients.

Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today.

In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers.

  • Email:
  • Phone:1 (800) 208-6215 ext.226
  • Skype:jamiee.birch
Are we looking for you? Are you an experienced affiliate marketing pro that is looking for that perfect role where you get to help your team members grow both professionally and personally? Where you get to lead a team creating amazing and innovative affiliate and performance marketing strategies that drive…
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kpicharts

Conversion Rate is Crap

JEBCommerce Employee Profile - Ed Reese

Ed Reese

Director of Analytics, Optimization, and Search

Ed Reese

Director of Analytics, Optimization, and Search

Ed has been helping companies improve their online marketing efforts for the past ten years. His experience includes advising major brands, agencies, universities, ecommerce companies, and nonprofits. He’s a Faculty Member at LocalU, an Adjunct Professor of Digital Marketing at Gonzaga University and speaks nationally on analytics and online marketing.

  • Email:
  • Phone:1 (800) 208-6215
I hate conversion rate. OK, hate is a bit strong. But I’m tired of how haphazardly it’s thrown around in marketing meetings. It’s typically a misguided security blanket or an unwarranted fire alarm. Rarely is it used as the insightful yardstick it was intended. To begin our dive let’s take…
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FurTinAndStraw

The Journey Ends: The Social Media Influencer Campaign (Part 3)

JEBCommerce Employee Profile - Aida Ortiz

Aida Ortiz

Publisher Development Specialist

Aida Ortiz

Publisher Development Specialist

Aida has worn many hats in her professional life. After graduating from the Fashion Design & Marketing at FIDM/Los Angeles with a B.A. in fashion designing & merchandising, she launched her career. From there she took many turns which included court reporting, designing/marketing collections for clients like Metropolitan Art Museum, Disney and QVC at the 1928 Jewelry Co., corporate investing, and training foster parents and social workers for Idaho Department of Health and Welfare. She was the Director of the Gateway to America program for Apogee Physicians where she traveled to India several times to train International Medical Graduates who were seeking medical residency in the United States.

The role she loves most is mother to two amazing sons, Joshua and Conner. Her passions are designing, vintage clothing, opera, disco music, Mexican food and running with her Jack Russell Terrier, Rex.

A high-paced team environment is a driving force for Aida. So joining the JEB team in the summer of 2015 as their Publisher Development Specialist is truly a great fit.

  • Email:
  • Phone:1 (800) 208-6215 ext.225
  • Skype:JEB.Aida
There’s no place like home or the end of a journey. After dousing the witch, Dorothy secured the broom that leads her back to Kansas, the Tin Man had a heart all along, the Lion humbly acknowledged his courage, and the Scarecrow became an academic. And like Dorothy in the…
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160909_jebcom_cjnominee_postheader

JEBCommerce To Attend CJU16!

JEBCommerce Employee Profile - Cody Hanson

Cody Hanson

Marketing Manager

Cody Hanson

Marketing Manager

Cody graduated from Eastern Washington University in 2014 with a degree in Marketing. He started working for JEBCommerce in August of 2015. He may be new to Affiliate Marketing, but comes from a background working in a full service advertising agency, specializing in social media and SEM. In his free time, Cody enjoys being outdoors - camping, golfing, and traveling. Cody currently assists in managing an assortment of different affiliate programs.

  • Email:
  • Phone:1 (800) 208-6215 ext.230
The time has come for the CJ University 2016 Conference. What makes this year’s conference even more exciting will be the fact that JEBCommerce’s CEO, Jamie Birch will be speaking about current issues happening within the affiliate industry today as well as solutions he feels will help address these issues.…
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160810_WastingMoney2

Tiered Commissions – The Good, the Bad, and the Wasting Money

JEBCommerce Employee Profile - Geoff Marshall

Geoff Marshall

Senior Affiliate Manager

Geoff Marshall (aka Fire Marshall Bill)

Senior Affiliate Manager

Geoff Marshall started at JEBCommerce in October 2011 as an Assistant Affiliate Manager and has since moved into the Affiliate Manager, then Senior Affiliate Manager position. He utilizes skills learned from his service in the United States Navy (submarines), as an Engine Leader fighting wildfires, as a small business owner, and entrepreneur to provide a high level of client management. He currently manages a team responsible for the Eastern Mountain Sports, Sport Chalet, Bob's Stores, zulily, Trafalgar, Bliss, and Refrigiwear affiliate programs. In his spare time, he enjoys spending time with his family, playing outdoors, and cheering on the Seattle Seahawks.

  • Email:
  • Phone:1 (800) 208-6215 ext.224
  • Skype:geoff.marshall.jeb
Many affiliate programs utilize a tiered commission structure, continue reading to learn why this may be giving money away and how to spend more effectively...
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SocMedIRL

Promoting Your Affiliate Program On Social Media

JEBCommerce Employee Profile - Cody Hanson

Cody Hanson

Marketing Manager

Cody Hanson

Marketing Manager

Cody graduated from Eastern Washington University in 2014 with a degree in Marketing. He started working for JEBCommerce in August of 2015. He may be new to Affiliate Marketing, but comes from a background working in a full service advertising agency, specializing in social media and SEM. In his free time, Cody enjoys being outdoors - camping, golfing, and traveling. Cody currently assists in managing an assortment of different affiliate programs.

  • Email:
  • Phone:1 (800) 208-6215 ext.230
The impact social media has had on society is undeniable. For most it is the first thing we check when we wake up and the last thing we check before we go to bed. Ah yes, social media may consume our lives but no matter where you stand on the…
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RoadToEmeraldCity

The Journey Continues: Influencer Test (Part 2)

JEBCommerce Employee Profile - Aida Ortiz

Aida Ortiz

Publisher Development Specialist

Aida Ortiz

Publisher Development Specialist

Aida has worn many hats in her professional life. After graduating from the Fashion Design & Marketing at FIDM/Los Angeles with a B.A. in fashion designing & merchandising, she launched her career. From there she took many turns which included court reporting, designing/marketing collections for clients like Metropolitan Art Museum, Disney and QVC at the 1928 Jewelry Co., corporate investing, and training foster parents and social workers for Idaho Department of Health and Welfare. She was the Director of the Gateway to America program for Apogee Physicians where she traveled to India several times to train International Medical Graduates who were seeking medical residency in the United States.

The role she loves most is mother to two amazing sons, Joshua and Conner. Her passions are designing, vintage clothing, opera, disco music, Mexican food and running with her Jack Russell Terrier, Rex.

A high-paced team environment is a driving force for Aida. So joining the JEB team in the summer of 2015 as their Publisher Development Specialist is truly a great fit.

  • Email:
  • Phone:1 (800) 208-6215 ext.225
  • Skype:JEB.Aida
Last month, I wrote about how I wanted to investigate if Influencer Marketing was nothing more than smoke and mirrors (Part 1 Marketing Influencer: Friend or Foe?). I compared it to Dorothy in The Wizard of Oz and how, thanks to Toto, she…
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