I was forwarded a great article yesterday by a member of our advisory board and I’d like to share it with you. Aaron Weissman, of Skimlinks, warns about the tendency of some advertisers to overlook affiliate marketing. You can read the article in full here at iMediaConnect. I recommend you take a look.
Aaron talks about the issues marketers have with managing budgets in performance marketing, it’s something that we manage each month and myself, my staff, can attest to the difficulty level, and the overall reward you receive when it’s done correctly. It takes a bit of time to work out the kinks, each client of ours is a bit different, but we have seen growth of 100% or more when this is done effectively.
Moreover, marketing managers are often told to “use their budget or lose it,” and it’s significantly more time consuming to manage performance-marketing budgets given the above, so some opt for the easy way out, which is avoidance.
Rest assured that it indeed can be done.
Aaron, earlier in the article, also talks about the time that is needed to grow and manage performance marketing campaigns:
In addition, when things are trackable, it means that you can optimize and improve performance. Tracking and optimization take energy and dedication, and setting aside time to learn new programs like Google AdWords, Skimlinks, etc. It also means that you might find data suggesting things aren’t going well.
I’d say there is quite a bit more for you to understand, learn and master in affiliate marketing, but Aaron hit the nail on the head. If you are avoiding affiliate marketing because the budgets are too difficult to get your arms around or you simply don’t have the time to master more skill sets AND another marketing channel, give JEBCommerce a call. It’s what we do and managing performance marketing along side, cooperatively, with your other channels is our forte’. It can be done, let us help.
