Jamie and David Naffziger, of BrandVerity, discuss referral laundering, geotargeting and other things affiliate managers should be looking out for to protect their program, their affiliates and their bottom lines.
Dave Naffziger runs and operates BrandVerity, a company that provides a service called Poachmark. “Poachmark is a service that monitors paid search for affiliate abuse of merchant policies.” – Dave
Jamie and Dave discuss geotargeting and referral laundering by less than good affiliates and how affiliate managers can monitor and look out for these procedures and how it effects, not only the advertiser, but the other affiliates.
Entire transcript available upon request.
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