Performance Marketing News

Navigating the Conversion Funnel

The conversion funnel helps illustrate a consumer journey from awareness to conversion. This is what made marketing “click” for me, and led me to pursue a career in the industry. Fast forward 10 years and I still use it to identify different marketing objectives I want to accomplish. Like a machine, the funnel has multiple […]

Principle of Diminishing Marginal Utility in Affiliate Marketing

“Spend more!  Spend more!  We need more sales and we have to hit these numbers.  If you need more cash, just request it.  The bank is open.  Just as long as you deliver the ROI we need, the wallet is open, we just need marketshare.”  Those were the marching orders our team received from several […]