Performance Marketing News

How Millennials Are Influencing the Market

More and more people are avoiding the long lines and choosing to shop online. The holiday season is here. A time for peace on Earth, goodwill to all, and maxing out the credit card. The hype around Black Friday (more recently known as “Gray Thursday”) is starting to fizzle. More and more people are avoiding […]

2013 Black Friday and Cyber Monday Affiliate Performance Infograph

TechCrunch, Comscore and a host of other organizations reported huge increases in sales online in 2013.  Retailers are seeing more customers migrate to the web and are finding the affiliate channel an effective and profitable way to capitalize on this trend.  New customer acquisition and affiliate engagement have been, and continue to be, significant initiatives […]