Performance Marketing News

Choosing the Right Social Influencer

Social influencers have been a hot topic in the affiliate industry as of late. Search just about any vertical and you’ll find thousands of social influencers. We’ve personally seen how they increase brand awareness, but the cost to work with them has gone up recently as well. With so many influencers out there, how do […]

Vanity is a Good Thing with URL Shorteners

Shortened URLs, we’ve all seen them, those cute but mysterious tiny URLs that start with bit.ly, goo.gl, ow.ly, or for those who’ve been around a while, tinyurl.com. For some time, the best (perhaps only) way to squeeze an address down to a few scant characters was to use a service like these. However, thanks to […]

Online Traffic to Coupon Sites Increases – 2nd in Coupon Research Series

It is becoming increasingly important to participate on these websites and take care of these partners. It's not so much about branding anymore, it's simply about sales. If you are where the consumers are, they will shop with you, if not, well then a better placed competitor will get the chance to close the sale.