AcquisitionVRetention

New Customers vs. Return in the Affiliate Channel

JEBCommerce Employee Profile - Geoff Marshall

Geoff Marshall

Director of Affiliate Services

Geoff Marshall (aka Fire Marshall Bill)

Director of Affiliate Services

Geoff Marshall started at JEBCommerce in October 2011 as an Assistant Affiliate Manager and has since moved into the Affiliate Manager, then Senior Affiliate Manager position. Most recently, he was promoted to lead the department as the Director of Affiliate Services. He utilizes skills learned from his service in the United States Navy (submarines), as an Engine Leader fighting wildfires, as a small business owner, and entrepreneur to provide a high level of client management. In his spare time, he enjoys spending time with his family, playing outdoors, and cheering on the Seattle Seahawks.

  • Email:
  • Phone:1 (800) 208-6215 ext.224
  • Skype:geoff.marshall.jeb
Many advertisers want to know what the affiliate channel should produce in terms of new vs. existing customers. We will break this down and look at the various ways to optimize for each.
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Incremental Affiliate Sales Part 4

JEBCommerce Employee Profile - Jamie Birch

Jamie Birch

Founder/CEO

Jamie Birch

Founder/CEO

Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients.

Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today.

In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers.

  • Email:
  • Phone:1 (800) 208-6215 ext.226
  • Skype:jamiee.birch
This is the 4th part in a 5 part series on incremental sales in affiliate marketing.  Catch up on Part 1 and Part 2 and Part 3.  We have discussed definitions and some possible ways to calculate incremental and who should be working on this.  Today let's dive into who the things you should…
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Incremental Affiliate Sales Part 3

JEBCommerce Employee Profile - Jamie Birch

Jamie Birch

Founder/CEO

Jamie Birch

Founder/CEO

Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients.

Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today.

In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers.

  • Email:
  • Phone:1 (800) 208-6215 ext.226
  • Skype:jamiee.birch
This is the 3rd part in a 5 part series on incremental sales in affiliate marketing.  Catch up on Part 1 and Part 2.  We have discussed definitions and some possible ways to calculate incremental.  Today let's dive into who may want to do this. Who is this right for?…
Read More →