Performance Marketing News

Affiliate marketing has deep roots dating back to the late 1980’s.  Arguably, one of the biggest contributors in growing the industry was Amazon in 1996. While Amazon wasn’t the first to pioneer affiliate marketing, they were a definitive milestone in the process. I’ll outline 3 different ways Amazon has helped to change the affiliate industry. […]

One of the things I learned from working at and with several large, national, multi channel retailers, was the concept of same store sales.  Now, don’t get me wrong, this isn’t a complex metric that I came up with, it’s only something I have found useful when managing affiliate programs.  Whether retail programs, lead gen […]

4 things every multi-channel retail affiliate manager should be looking at to optimize their affiliate program. From new to file percentage to margin contribution, things you should be looking at.