Everyone has that one favorite recipe they love to make. You know the one – you can make it in your sleep. No need to measure ingredients. You can alter it a smidge, but your culinary confidence is solid. It’s your ‘go to’ meal when friends pop over or when you head out to a potluck. Mine is huevos con chorizo y tortillas (it’s a mouth full, literally). I grew up watching my father make it on the weekends. The dish makes me think of my grandmother, my culture, and my family. It’s my favorite. And when I make this particular dish, I make plenty of it. Why? Leftovers! It always seems to taste better later in the day with a cold beer.
An affiliate/brand relationship had been forged, and the key Influencer Marketing components were already on the table.
That’s how it was when an Influencer came to me and said, “Let’s make a fitness video or two.” He and I had been at this exact spot less than a year before and back then it had been our first time trying out this “recipe” – a collaboration with a menswear client – and there had been a great deal at stake. But this time the feeling was different. The stakes were still high. Two videos not one. Double the fee. Yet there was an ease to the whole process. An affiliate/brand relationship had been forged, and the key Influencer components were already on the table.
As I mentioned in the beginning, when you are confident in your cooking skills, you can alter the recipe a touch here or there. Add more spices. Hold the tortilla strips. Slice up some avocados. Wait, there’s company coming. Double the recipe …. no sweat because you know leftovers can be had for all.
And this particular recipe or rather Influencer collaboration did not disappoint.
...earning the initial investment back in record time, 70% new-to-file customers and the money KEPT rolling in.
The momentum of this 9-minute video has slowed but not cooled. It continues to generate revenue two months after it first viewing…and now the second video has been released. Bring us more!
The YouTube video continues to generate revenue two months after it first viewing