Performance Marketing News

There are many new problems facing retailers during the Coronavirus pandemic. Some organizations (like the travel sector) are facing a lack of demand. Others are facing too high of a demand, creating strains on supply chains and inventory levels.  This morning during JEB’s office forum, someone asked “what do we do about dwindling inventory levels? …

How to Manage Coronavirus Impact on Retail Inventory Levels Read More »

Affiliate marketing is built for profitability. It is performance based as the advertiser pays the affiliate a commission only once a sale has been made. So you are never paying for “potential sales” or impressions. One of the reasons CMO’s love the affiliate channel is because of this high return on investment (ROI.) JEBCommerce wrote …

Affiliate Marketing Guide to Profitability: ROI and Commission Rates Read More »

Retailers are looking to increase sales without sacrificing profits in a “race to the bottom” price war with their competitors. Brands don’t want to appear too promotional or rely solely on discounts to drive customers to their site. So how can you grow your affiliate program and drive higher ROI for online retailers? JEBCommerce worked …

Affiliate Marketing Drives Higher ROI for Online Retailers Read More »

Affiliate marketing is a great channel for acquiring new customers and growing your company’s revenue. With the pay for performance model, there is a lot of potential for the affiliate channel to be a high ROI generating channel for your business. Are you getting the highest return on investment possible from your affiliate partnerships? Review …

Improve Affiliate Marketing Program ROI Read More »

Answers to these questions will help you adequately plan for the performance of your affiliate program. But let's start with the ballpark figure that you might be looking for. Here is our basic rule - you shouldn't expect true performance and profitability before month 6. That is our general rule. Why? Managing an affiliate program takes time, it is resource intensive and you are dealing with a relationship based initiative. It takes time to identify partners, contact them, get them excited and get them optimized.

Many retailers are trying to figure out, “how can we increase sales right now?”  The answer may be waiting for you within your affiliate program. An electronics manufacturer, that JEBCommerce manages, increased their YoY net revenue by 263% by optimizing the affiliate channel– read the growth study here to see exactly how they did it. …

Increase Sales with your Affiliate Program Now. Read More »

In 2000 – 2001 and 2008 there were two events that affected the affiliate channel: the .com bubble burst and a recession.  During these time periods, companies went out of business or filed for bankruptcy, and many affiliates did not get paid. JEBCommerce has spoken with advertisers who have laid off 100% of their retail …

Affiliate Program Missed Payments: Help is Here Read More »

Twice a week affiliate managers at JEBCommerce have collaborative “water cooler talk” to ask questions, discuss concerns and brainstorm new ideas. In the following video, Jamie Birch shares a team conversation on how to get the attention of non-traditional publishers.  Non-traditional publishers would be any content or media publishers that use traditional advertising and are …

How to Attract Media Affiliate Publishers Read More »

“Do you want to make money working from home and selling the products you already use?” Most people would quickly delete this message. The world is becoming more and more immune to sales pitches and you’ll never get noticed with this cookie cutter approach to recruiting affiliates. So, how do you get noticed above all …

How to Recruit Affiliates like a Pro Read More »

One of the biggest dangers in the affiliate channel is stagnation, or letting things run on auto-pilot. Since the channel is all about relationships and growth, a top priority for all affiliate programs is to find new affiliates and keep the momentum going. When performance isn’t improving (or worse, going downhill), this is a leading …

How to Find New Affiliates Read More »