Performance Marketing News

Who is keeping an eye on your brand trademark terms in paid search? Brand trademark terms are proven click-drivers, so you can bet other advertisers are looking for ways to use them. And they won’t be kind enough to ask your permission. Ad hijacking is when an affiliate runs ads that look identical to the […]

Success within the affiliate channel comes when you have consistent focus on the right things at the right standard, over time. But, how do you know what the right things are – especially right now?  JEBCommerce withstood two events that greatly affected the affiliate channel: the.com bubble burst in  2001 and a recession in 2008. […]

Marketing managers are juggling a lot of channels and responsibilities. We are all trying to navigate the unknown – it is normal to feel overwhelmed or unsure of where to start. Jamie Birch of JEBCommerce shares his process to planning an effective weekly work plan. For affiliate marketing hours or anyone in general planning out […]

There are many new problems facing retailers during the Coronavirus pandemic. Some organizations (like the travel sector) are facing a lack of demand. Others are facing too high of a demand, creating strains on supply chains and inventory levels.  This morning during JEB’s office forum, someone asked “what do we do about dwindling inventory levels? […]

Affiliate marketing is built for profitability. It is performance based as the advertiser pays the affiliate a commission only once a sale has been made. So you are never paying for “potential sales” or impressions. One of the reasons CMO’s love the affiliate channel is because of this high return on investment (ROI.) JEBCommerce wrote […]

Retailers are looking to increase sales without sacrificing profits in a “race to the bottom” price war with their competitors. Brands don’t want to appear too promotional or rely solely on discounts to drive customers to their site. So how can you grow your affiliate program and drive higher ROI for online retailers? JEBCommerce worked […]

Affiliate marketing is a great channel for acquiring new customers and growing your company’s revenue. With the pay for performance model, there is a lot of potential for the affiliate channel to be a high ROI generating channel for your business. Are you getting the highest return on investment possible from your affiliate partnerships? Review […]

Answers to these questions will help you adequately plan for the performance of your affiliate program. But let's start with the ballpark figure that you might be looking for. Here is our basic rule - you shouldn't expect true performance and profitability before month 6. That is our general rule. Why? Managing an affiliate program takes time, it is resource intensive and you are dealing with a relationship based initiative. It takes time to identify partners, contact them, get them excited and get them optimized.

Many retailers are trying to figure out, “how can we increase sales right now?”  The answer may be waiting for you within your affiliate program. An electronics manufacturer, that JEBCommerce manages, increased their YoY net revenue by 263% by optimizing the affiliate channel– read the growth study here to see exactly how they did it. […]

In 2000 – 2001 and 2008 there were two events that affected the affiliate channel: the .com bubble burst and a recession.  During these time periods, companies went out of business or filed for bankruptcy, and many affiliates did not get paid. JEBCommerce has spoken with advertisers who have laid off 100% of their retail […]