Performance Marketing News

Using the "same store" concept from retail in affiliate marketing

One of the things I learned from working at and with several large, national, multi channel retailers, was the concept of same store sales.  Now, don’t get me wrong, this isn’t a complex metric that I came up with, it’s only something I have found useful when managing affiliate programs.  Whether retail programs, lead gen […]

Affiliate Summit East 2010 Un-Recap

JEBCommerce wasn’t able to attend the Affiliate Summit in NYC this year.  We very much wanted to, but we are working on some big things here, launching a few new clients and hiring new people, so a journey across the country was not in the cards.  If you haven’t attended an Affiliate Summit and are […]

Warning, not assessing your affiliate program is hurting you.

I put this little video together this morning after driving my favorite vehicle to work.  Yes that is a two-tone, 1973 Scout II.  Unfortunately it runs about as good as it looks at the moment.  Watch the video and then please share with me your story.  Do you feel like you have a good idea […]

Outstanding Customer Service – Thank you iPlayerHD

From time to time, we have the good fortune to work with companies that really go above and beyond to help us become successful.  These outstanding companies remind us, and drive home the need for our agency to provide the best possible customer service to our clients and affiliates, and Wes Moore at iPlayerHD is […]

Here is something that is helping our MyAffiliateCoach members grow their affiliate programs

I honestly can’t believe we are almost in September.  My evenings are starting to fill up with my kids extra curricular school activities, back to school shopping and picking tomatoes and corn out of the garden and hoping my butternut squash turns out ok. All those things trip a trigger in my mind and make […]

3 mistakes you may be making in developing your forecasts

Sunny with a slight chance of failure?  Does that sound like a forecast you have been putting together for your affiliate program?  With the fourth quarter running rapidly at us, our team is working on their forecasts for each of our clients.  It’s an extremely important aspect of affiliate management, and one that drives the […]

Stephen Robinson Featured on Relevantly Speaking

Stephen Robinson, Director of Affiliate Relations for outsourced program management agency, JEBCommerce, talks to MediaTrust about the concerns big brands have in affiliate marketing.

How S.M.A.R.T Goals made me a better affiliate manager

I remember a time, farther back than I care to mention, when I managed programs, well, from the hip.  Runnin’-n-Gunnin’ is what we call it now.  As a new affiliate manager, I just didn’t know any better.  When I was asked what my program goals were, or where I wanted to be, I would just […]

Affiliate Manager Coaching Workbook

Last week we launched our affiliate management coaching and mentoring program, MyAffiliateCoach. A few days later we received our first printed workbook, over 140 pages of worksheets, tips and best practices. Here is a brief walk through. You can actually get to see the first 15 pages at blurb (the price is for our on-demand […]

Why are you making it hard for your affiliates???

Guest Post – Joe Sousa “From time to time, we have the good fortune of having a well respected, successful and knowledgeable individual provide a guest post for this blog.  Today is one of those special days. Joe is a close friend of ours and his opinion as an affiliate is one we rely on […]