Performance Marketing News

Channel mix is an increasingly important topic for CMOs, Marketing Directors and any digital marketer. Where to put resources and budget across different channels can mean the difference between an amazing performance in 2015 and a dismal one. Your mix across affiliates is also an important concept to grapple with. What percentage of time, resources, […]

You have just hired an outsourced affiliate management agency, or are already working with one. You have spent hours of your time vetting, interviewing, vetting again, checking references, and have had 5 phone calls with each one. You have settled on the best agency for your channel goals and signed the contract. You’re done now…right? Wrong. Read more to learn 5 ways to optimize this relationship.

I hear this every once in a while, and it always surprises me. While I cannot discount the benefit of content affiliates, there is some much more valuable ocean out there! The statement often comes from an emotional place. The “Coupon” sites, and even many loyalty publishers often are associated with some sort of negative […]

Wow, what an amazing question. Kudos to the advertiser that popped this one to our business development team last week. I think it is a vital question and one that, if you don’t know the answer to, you definitely should be asking and seeking a correct answer. You see, your affiliate channel isn’t a silo […]

I’m going through a series of typical questions we receive during the evaluation process with new potential clients.  Last week we discussed the question of value and coupon sites.  Coupon sites and their performance, profitability and reach seem to be one of the most common items we help prospective clients understand.  The questions are many […]

Coupons! Coupons! Coupons!  Yes Jan, we are going to talk about coupon sites today.  And yes, we are going to make a case for advertisers to not “throw out the baby with the bath water” when evaluating this category of affiliate.  Why?  Well, it is a very common question we receive from prospective clients when […]

Earlier this week I wrote about some of the things we discussed at AvantLink’s Future of Affiliate networking event in Vegas this past February.  One of my biggest joys is meeting amazing people in our space and spending some time getting to know them and what they do, where they’ve been and how they got […]

I’ve made them.  You’ve probably made them, and to be honest, I’ll be probably make them again.  I asked my amazing staff what they feel are the most common mistakes affiliate managers make, ie, they made, before and during Q4.  Their answers were honest and really drove home the importance and value of processes in […]

“Spend more!  Spend more!  We need more sales and we have to hit these numbers.  If you need more cash, just request it.  The bank is open.  Just as long as you deliver the ROI we need, the wallet is open, we just need marketshare.”  Those were the marching orders our team received from several […]

In our second post in our series on Global Affiliate Expansion, When, Where Why How, our VP of Global Performance Marketing, Joanna Culbertson, provides a great checklist for you to use to get started.  Before moving forward on a significant and rewarding endevour such as this, you need to ask some serious questions.  Joanna walks […]