Performance Marketing News

In her first of a multi-part series, our Vice President of Global Performance Marketing, Joanna Culbertson, takes on why to expand your business globally.  Follow this series as she lays out why, when, where and how to expand your business beyond your home market! Why As we all approach the halfway point in 2014 and […]

When advertisers begin their planning for their affiliate marketing channel, they often make a stop at JEBCommerce and have a long list of questions, concerns, ideas and a whole list of preconceptions about the channel.  We do our best to walk them through each of those preconceptions, educating them when we can and always steer […]

[vc_row][vc_column][vc_column_text]We been launching and growing affiliate programs since 2004 with over 100 under our belts.  I lost count at that point.  With so many different organizations and advertisers, we see a lot of affiliate agreements come across our desk.  I asked my staff what 3 things they feel are important to include in any terms […]

At JEBCommerce we focus heavily on profitability, new customer acquisition, and increasing the margin for our clients in this channel. New Customer Acquisition is one of the methods we measure programs by as well as a tactic to increase margin and the overall success of the channel for our clients. We’ve written about this subject […]

It’s early in the day on any given Monday and you grab a cup of coffee, sit down at your station and you start to go through emails.  But there isn’t much there.  You listen to voicemails, still nothing.  You look at your task list, nothing.  Your program has been running well for over a […]

More and more profitability is being discussed within the affiliate marketing industry.  Incremental sales, new customer acquisition, cart sniping etc, these all are concepts that advertisers are now very aware of and requiring their affiliate managers to know, manage and develop strategies for.  They are also looking at Customer Lifetime Value. The old way to […]

“Those sales are great, but the margin was low.”  “Great revenue month, but we sold new product and still have so much left in the warehouse.”  “Really glad that promotion hit it out of the park, but did we see any increase in our profitability?”  “Love to see that sales growth, but we aren’t seeing […]

Addressing the challenge of cart sniping in affiliate marketing, this article highlights a strategic approach to turning it into a profitable opportunity. By collaborating with high-ranking affiliates and offering targeted discounts, advertisers can significantly enhance traffic, orders, conversion rates, and revenue.

We’ve had many conversations this last week, as I’m sure many of you have had as well, regarding the migration of advertisers off of the Google Affiliate Network onto another affiliate network.  Almost every conversation starts with “how long is this going to take and what do I need to be able to do?”, “what […]

Have you increased affiliate sales dramatically and you are still getting the grumpy cat from the CEO?  Than you have come to the right place.  This is the 5th and final part in our series on incremental sales in affiliate marketing.  Catch up on Part 1 and Part 2 andPart 3 and Part 4.  We have discussed definitions, some possible […]