Affiliate Management Tips

Are you making any of these common mistakes?

We recently walked our new staff through Module 7 of our My Affiliate Coach training program – Effective Affiliate Promotions.  We spent a great deal of time discussing common mistakes and horror stories relating to incentives.  Providing an incentive for affiliates to promote your programs is a common tool affiliate managers use to encourage participation, …

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The Importance of Your Quarterly Plan

Are you wondering through the forest of affiliate management, knowing where you want your program to be, but having no idea how to get there?  Are you encountering obstacle after obstacle, setback after setback?  Do you find yourself reacting to the environment and fighting fires, never really able to settle down and move ahead?  Most …

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Win $500 in OfficeFrog Products!

Join JEBCommerce and make your office more earth friendly! We have partnered with one of their newest clients, OfficeFrog.com to reduce our waste and make our office more earth friendly in general. We’d like to invite you to join us! OfficeFrog is giving away $500 in products to the affiliate with the 5 most creative …

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3 Reasons Your Affiliate Program Should Have a Written Communication Plan

I tend to consider myself a bit of an entrepreneur, always have.  I can remember reading my dad’s business magazines growing up and dreaming of some grand adventure I’d have in the business world, running my own show.  I remember thumbing through quite a bit of franchise magazines, Entrepreneur Magazine, Money and others that the …

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FAQ – How will My Affiliate Coach help me avoid making mistakes in my affiliate program?

I remember, vaguely, my first few years in affiliate management as a series of less then intelligent, or correct, decisions and actions like the one depicted to the left.  It truly was a trial by fire and learn by doing type of experience for a number of reasons. Firstly, my first job out of college, …

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20 things you need to do to prepare for the 2010 Christmas Season

Now that the kids are back in school, and I’m spending Thursday nights watching my son play center for his high school freshman football team, it’s time to make sure that we have everything in order for the coming Christmas and Q4 shopping season. Preparation is key and  I tend to be a preparer.  I …

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MyAffiliateCoach Testimonial

One of our first students of our affiliate manager training program, MyAffiliateCoach, was Shane from Dean & Deluca.  Shane went through our program shortly after it was completed. What is it exactly? The MyAffiliateCoach Program is a 12 week mentoring and coaching program designed to raise up solid, high performing and innovative affiliate managers, delivered …

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Warning: Your follow up may be killing your affiliate relationships.

Is the Grim Reaper at the door of your affiliate relationships?  I’m being a bit dramatic here, but is it?  One of the biggest killers of your relationships is lack of communication, and more specifically, lack of follow up or simply bad or untimely follow up. The good news is that one of the best …

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Using the "same store" concept from retail in affiliate marketing

One of the things I learned from working at and with several large, national, multi channel retailers, was the concept of same store sales.  Now, don’t get me wrong, this isn’t a complex metric that I came up with, it’s only something I have found useful when managing affiliate programs.  Whether retail programs, lead gen …

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