Affiliate Management Tips

Warning – if you aren't using a scorecard, you aren't being as effective as you could be.

Just a few moments ago, I wrapped up a meeting with our Director of Affiliate Management and all our affiliate managers.  We went over our affiliate scorecard during this meeting.  We use scorecards pretty extensively in managing our clients’ programs to ensure that we continue a methodical march forward to make sure we hit our …

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Referral Laundering and more, my interview with Dave at Brandverity

Jamie and David Naffziger, of BrandVerity, discuss referral laundering, geotargeting and other things affiliate managers should be looking out for to protect their program, their affiliates and their bottom lines. Dave Naffziger runs and operates BrandVerity, a company that provides a service called Poachmark.  “Poachmark is a service that monitors paid search for affiliate abuse …

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Differentiate yourself against your competition

Zak Stambor wrote a great article at InternetRetailer.com about online office supply retailer Shoplet.com and their amazing feat of increasing sales by triple digits in our current economic climate. “Even last year, in one of the worst economic environments in the past 50 years, it grew an Internet Retailer-estimated 33%, to an estimated $100 million …

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No Clicks, No Sales, No Impressions? Don't Remove

I saw this response on ABestWeb a while back, and apologize that I don’t have that thread included here, sorry.  This person responded to a termination letter they received because they had no clicks or sales in that particular program.  His response is a perfect reason why you don’t remove affiliates based on inactivity.  I …

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