Performance Marketing News

20 things you need to do to prepare for the 2010 Christmas Season

Now that the kids are back in school, and I’m spending Thursday nights watching my son play center for his high school freshman football team, it’s time to make sure that we have everything in order for the coming Christmas and Q4 shopping season. Preparation is key and  I tend to be a preparer.  I […]

MyAffiliateCoach Testimonial

One of our first students of our affiliate manager training program, MyAffiliateCoach, was Shane from Dean & Deluca.  Shane went through our program shortly after it was completed. What is it exactly? The MyAffiliateCoach Program is a 12 week mentoring and coaching program designed to raise up solid, high performing and innovative affiliate managers, delivered […]

Warning: Your follow up may be killing your affiliate relationships.

Is the Grim Reaper at the door of your affiliate relationships?  I’m being a bit dramatic here, but is it?  One of the biggest killers of your relationships is lack of communication, and more specifically, lack of follow up or simply bad or untimely follow up. The good news is that one of the best […]

Using the "same store" concept from retail in affiliate marketing

One of the things I learned from working at and with several large, national, multi channel retailers, was the concept of same store sales.  Now, don’t get me wrong, this isn’t a complex metric that I came up with, it’s only something I have found useful when managing affiliate programs.  Whether retail programs, lead gen […]

Warning, not assessing your affiliate program is hurting you.

I put this little video together this morning after driving my favorite vehicle to work.  Yes that is a two-tone, 1973 Scout II.  Unfortunately it runs about as good as it looks at the moment.  Watch the video and then please share with me your story.  Do you feel like you have a good idea […]

Here is something that is helping our MyAffiliateCoach members grow their affiliate programs

I honestly can’t believe we are almost in September.  My evenings are starting to fill up with my kids extra curricular school activities, back to school shopping and picking tomatoes and corn out of the garden and hoping my butternut squash turns out ok. All those things trip a trigger in my mind and make […]

3 mistakes you may be making in developing your forecasts

Sunny with a slight chance of failure?  Does that sound like a forecast you have been putting together for your affiliate program?  With the fourth quarter running rapidly at us, our team is working on their forecasts for each of our clients.  It’s an extremely important aspect of affiliate management, and one that drives the […]

How S.M.A.R.T Goals made me a better affiliate manager

I remember a time, farther back than I care to mention, when I managed programs, well, from the hip.  Runnin’-n-Gunnin’ is what we call it now.  As a new affiliate manager, I just didn’t know any better.  When I was asked what my program goals were, or where I wanted to be, I would just […]

Affiliate Manager Coaching Workbook

Last week we launched our affiliate management coaching and mentoring program, MyAffiliateCoach. A few days later we received our first printed workbook, over 140 pages of worksheets, tips and best practices. Here is a brief walk through. You can actually get to see the first 15 pages at blurb (the price is for our on-demand […]

Why are you making it hard for your affiliates???

Guest Post – Joe Sousa “From time to time, we have the good fortune of having a well respected, successful and knowledgeable individual provide a guest post for this blog.  Today is one of those special days. Joe is a close friend of ours and his opinion as an affiliate is one we rely on […]