Performance Marketing News

Is the Grim Reaper at the door of your affiliate relationships?  I’m being a bit dramatic here, but is it?  One of the biggest killers of your relationships is lack of communication, and more specifically, lack of follow up or simply bad or untimely follow up. The good news is that one of the best …

Warning: Your follow up may be killing your affiliate relationships. Read More »

One of the things I learned from working at and with several large, national, multi channel retailers, was the concept of same store sales.  Now, don’t get me wrong, this isn’t a complex metric that I came up with, it’s only something I have found useful when managing affiliate programs.  Whether retail programs, lead gen …

Using the "same store" concept from retail in affiliate marketing Read More »

I put this little video together this morning after driving my favorite vehicle to work.  Yes that is a two-tone, 1973 Scout II.  Unfortunately it runs about as good as it looks at the moment.  Watch the video and then please share with me your story.  Do you feel like you have a good idea …

Warning, not assessing your affiliate program is hurting you. Read More »

I honestly can’t believe we are almost in September.  My evenings are starting to fill up with my kids extra curricular school activities, back to school shopping and picking tomatoes and corn out of the garden and hoping my butternut squash turns out ok. All those things trip a trigger in my mind and make …

Here is something that is helping our MyAffiliateCoach members grow their affiliate programs Read More »

Sunny with a slight chance of failure?  Does that sound like a forecast you have been putting together for your affiliate program?  With the fourth quarter running rapidly at us, our team is working on their forecasts for each of our clients.  It’s an extremely important aspect of affiliate management, and one that drives the …

3 mistakes you may be making in developing your forecasts Read More »

I remember a time, farther back than I care to mention, when I managed programs, well, from the hip.  Runnin’-n-Gunnin’ is what we call it now.  As a new affiliate manager, I just didn’t know any better.  When I was asked what my program goals were, or where I wanted to be, I would just …

How S.M.A.R.T Goals made me a better affiliate manager Read More »

Last week we launched our affiliate management coaching and mentoring program, MyAffiliateCoach. A few days later we received our first printed workbook, over 140 pages of worksheets, tips and best practices. Here is a brief walk through. You can actually get to see the first 15 pages at blurb (the price is for our on-demand …

Affiliate Manager Coaching Workbook Read More »

Guest Post – Joe Sousa “From time to time, we have the good fortune of having a well respected, successful and knowledgeable individual provide a guest post for this blog.  Today is one of those special days. Joe is a close friend of ours and his opinion as an affiliate is one we rely on …

Why are you making it hard for your affiliates??? Read More »

Just a few moments ago, I wrapped up a meeting with our Director of Affiliate Management and all our affiliate managers.  We went over our affiliate scorecard during this meeting.  We use scorecards pretty extensively in managing our clients’ programs to ensure that we continue a methodical march forward to make sure we hit our …

Warning – if you aren't using a scorecard, you aren't being as effective as you could be. Read More »

Are you an ideal affiliate manager?  We have been working with affiliate programs since 1999 and at times, we made some mistakes.  I know, for those of you who know me personally, that is probably hard to believe (said with my most sarcastic voice), but it’s true. Many of these mistakes come from simply not …

Are you an "Ideal Affiliate Manager"? Read More »