Affiliate Management Tips

Warning, not assessing your affiliate program is hurting you.

I put this little video together this morning after driving my favorite vehicle to work.  Yes that is a two-tone, 1973 Scout II.  Unfortunately it runs about as good as it looks at the moment.  Watch the video and then please share with me your story.  Do you feel like you have a good idea …

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Here is something that is helping our MyAffiliateCoach members grow their affiliate programs

I honestly can’t believe we are almost in September.  My evenings are starting to fill up with my kids extra curricular school activities, back to school shopping and picking tomatoes and corn out of the garden and hoping my butternut squash turns out ok. All those things trip a trigger in my mind and make …

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3 mistakes you may be making in developing your forecasts

Sunny with a slight chance of failure?  Does that sound like a forecast you have been putting together for your affiliate program?  With the fourth quarter running rapidly at us, our team is working on their forecasts for each of our clients.  It’s an extremely important aspect of affiliate management, and one that drives the …

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Warning – if you aren't using a scorecard, you aren't being as effective as you could be.

Just a few moments ago, I wrapped up a meeting with our Director of Affiliate Management and all our affiliate managers.  We went over our affiliate scorecard during this meeting.  We use scorecards pretty extensively in managing our clients’ programs to ensure that we continue a methodical march forward to make sure we hit our …

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Referral Laundering and more, my interview with Dave at Brandverity

Jamie and David Naffziger, of BrandVerity, discuss referral laundering, geotargeting and other things affiliate managers should be looking out for to protect their program, their affiliates and their bottom lines. Dave Naffziger runs and operates BrandVerity, a company that provides a service called Poachmark.  “Poachmark is a service that monitors paid search for affiliate abuse …

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