Here is something that is helping our MyAffiliateCoach members grow their affiliate programs

Posted August 20, 2010 in

affiliate program assessment and evaluationI honestly can’t believe we are almost in September.  My evenings are starting to fill up with my kids extra curricular school activities, back to school shopping and picking tomatoes and corn out of the garden and hoping my butternut squash turns out ok.

All those things trip a trigger in my mind and make me realize the 4th quarter is here.  It’s now time to get ready for the marathon that is the holiday season and ensure that all our programs are ready to rock and roll.

We use a process we call the Affiliate Assessment and Success Roadmap, you can learn more about this service here, and we teach this in our My Affiliate Coach affiliate manager coaching and training program.  It is such an important aspect of managing an affiliate program.

How can you get to where you want to go, without first knowing where you are now?

Assessing your affiliate program is vital as we head into the last part of the year.  Why?

  • knowing where your program stands will provide you with an objective picture of the items you need to work on to reach your goals for 2010
  • it’s incredibly hard to create a plan for the 4th qtr if you haven’t looked at all aspects of your affiliate program
  • self evaluation is vital in continuing to improve your own performance, advance your career and is important in a process of life long learning

Here are a few things you should assess this month to get ready for the big push, as we call it:

  • your creative – do you have current banners and text links, do you have old ones sitting out there, are you scheduling updates for the season?
  • affiliate performance – retail organizations call this “same store sales”, but it is a concept you need to look at here.  How are the affiliates you have performing compared to last year?  I’ll be writing more about this next week.
  • consumer promotions
  • affiliate promotions
  • distribution of top sellers and categories

That’s a real short list.  We cover over 20 distinct areas of each affiliate program we manage to determine what needs to be worked, where the opportunities for increase are and exactly what we need to do to reach our goals.

What say you?


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About the author

  • Jamie Birch

    Jamie Birch


Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients. Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today. In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers. Need a speaker for your next event? I can do that, too!