Senior Affiliate Manager

Performance Attributes

• Effectively manage the team while preparing assistants for more responsibility and promotion
• Understand and reinforce corporate goals, assist in creating and maintaining a fun, high-productivity environment, help all others achieve more at JEBCommerce
• Demonstrate proficiency in Affiliate Marketing and other digital marketing channels, ability to broaden your knowledge and grow as a digital marketer
• Ability to manage clients’ programs through regular change, while maintaining professionalism and a positive outlook
• Understand company values and instill these values in the team and the department
• Partake in industry webinars, publications, and public speaking events
• Develop new and innovative affiliate marketing strategies that align with client’s goals
• Demonstrate a general curiosity of each client’s goals, obstacles, limitations, competitors, initiatives, and general and specific customer and business information; always be learning about the client and how our services align with their goals
• Demonstrate ability to build strong partner relationships
• Demonstrate ability to use a continuous improvement cycle with our processes and systems, how we serve clients, and develop employees
• Always Be Learning; strive for growth in all areas for which you’re responsible
• Doesn’t need to be told how and when to do a thing; enjoys being a self-starter and is excited to “own” the position
• Regularly building a network within the affiliate industry and beyond

Affiliate Program Management

• Work with clients to develop realistic and achievable goals, ensure growth strategies can be implemented and your team is on the same page regarding success
• Develop and execute quarterly plans for all affiliate programs in your area of responsibility
• Plan your team’s activities on any given day, promptly respond to client “fires” and inquiries, ensure strategic plans are executed, track progress and activity of clients’ programs
• Develop, maintain, and strengthen relationships with affiliates on behalf of clients; work with each partner to provide them with what they need to be successful
• Actively pursue new affiliate relationships, scorecard current affiliates to ensure maximal sales/activity for our clients
• Ensure your team understands and works toward the client’s goals; where necessary address pain points, continue to train and develop the team in all areas related to the client and affiliate management
• Create and distribute reports as required by the agreement with the client; provide analysis of the data, identify trends, develop strategies to build on success or reverse lackluster performance

Client Management

• Develop comprehensive strategic plans for each client on a quarterly and annual basis, ensuring all challenges and obstacles are identified and optimization strategies outlined
• Keep clients well informed of progress made on their behalf, forecasted growth, production and any potential issues, obstacles, challenges and future opportunities; ensure that their expectations are in line with ours and in a timely manner
• Identify issues or problems in advance and ensure timely notification and resolution; as often as possible, resolve issues before the client is aware
• Provide frequent, detailed, and professional communications following our guidelines and processes; agendas, call recaps and other communications must follow the same system
• Be data-driven, avoid statements that begin with “I feel” or “I think” when addressing issues of a quantifiable nature
• Be process-driven; the Senior Affiliate Manager is responsible for keeping his/her team on top of executing processes, streamlining current processes, and creating new processes to maximize efficiency
• Response time is important but must be prioritized; client communications should receive a same-day reply whenever possible, even if just to acknowledge receipt of the message and that a response is being created; other partner inquiries should receive a reply within 24 hours

Affiliate Team Development and Management

• Coach direct reports and teach the skills needed to excel in their position; help them identify the obstacles, stumbling blocks, and blind spots keeping them from their full potential, and empower them to do the same with their direct reports
• Set quarterly objectives and hold regular one-on-one meetings to challenge and develop individual team members
• Ensure the team is clear on strategic intent, key business drivers, rationale, etc., so decisions can made with confidence
• Uncover new and innovative ways to train the team on processes, affiliate marketing tactics, client services, and digital marketing
• Evaluate and refine current processes to ensure the team is as efficient and effective as possible
• Contribute to and execute our training program(s) for new team members