Performance Marketing News

My Adidas – Influencer Marketing's Roots

It was July 19th, 1986. Madison Square Garden. Darryl McDaniels, Joseph Simmons & Jam Master Jay stood before thousands and made one simple request, “hold up your sneakers”. When people think of influencer marketing they think of popular YouTube stars, Instagram followings & monthly unique visitors. And they’re not wrong, that is exactly influencer marketing […]