Performance Marketing News

CJU16 Recap – We have to get better at selling the Affiliate channel

On September 14, 2016, I had the distinct pleasure of speaking at Commission Junction’s annual conference for the affiliate industry, CJU. I was honored to be invited to share what I think is the biggest problem our industry faces and has faced for more than a decade – selling the channel to those outside the […]

2014 E-commerce Conferences

As we are putting the final touches on our team(s)’ travel for 2014 and planning for several new additions to our conference calendar, I thought it may be useful for you to see a list of all the conferences we have considered, reviewed, attended, or plan on attending this year.  This list is by no […]

Incremental Sales Part 5 – How to guide for tracking

Have you increased affiliate sales dramatically and you are still getting the grumpy cat from the CEO?  Than you have come to the right place.  This is the 5th and final part in our series on incremental sales in affiliate marketing.  Catch up on Part 1 and Part 2 andPart 3 and Part 4.  We have discussed definitions, some possible […]