Performance Marketing News

Recently I had a discussion with my fellow panelists on our Pubcon panel and this issue was brought up. One thing we all agreed on, and I want to stress here is that our top producing affiliates, overwhelmingly, are those that we have long standing relationships with. Those that we know their phone numbers, their emails, their IM's. This is from a group of individuals that I would say have experience managing over 100 programs (total guess, I know I've managed over 35 myself).

That got me thinking about all the modifications the networks could make to the affiliate application process and approval queue. At the end of the day, the better and more efficient this process, the more likely the networks are to generate increased revenue. I'm sure they are missing out on commission just in Scott's case as I know he is top performer.