Performance Marketing News

How do I migrate my affiliate program off of the Google Affiliate Network

The shock of this week’s news is now settling in and advertisers and affiliates alike are getting to the business of developing a plan to move forward.  Migrating your program away from the Google Affiliate Network (GAN) is now the top priority for all GAN advertisers. And the timeline is a bit tight too.  Read […]

Google Affiliate Network Shutting Down

Good morning performance marketing industry! If you had taken a poll on what industry news you’d wake up to this morning, how many of you would have picked “Google shuts down the Google Affiliate Network” as the news of the day?  I’ll be completely honest, I would have told you you are crazy.  And then […]

Incremental Sales Part 5 – How to guide for tracking

Have you increased affiliate sales dramatically and you are still getting the grumpy cat from the CEO?  Than you have come to the right place.  This is the 5th and final part in our series on incremental sales in affiliate marketing.  Catch up on Part 1 and Part 2 andPart 3 and Part 4.  We have discussed definitions, some possible […]