Performance Marketing News

One of the best ways I come up with content ideas for this blog is to answer questions our clients and employees have for me. Today I got just one of those great questions about Lifetime Value. A client was asked what their Custome Lifetime Value is. They didn’t know. It’s simply a huge issue […]

More and more profitability is being discussed within the affiliate marketing industry.  Incremental sales, new customer acquisition, cart sniping etc, these all are concepts that advertisers are now very aware of and requiring their affiliate managers to know, manage and develop strategies for.  They are also looking at Customer Lifetime Value. The old way to […]