Performance Marketing News

Omni-Channel Marketing – How Do Affiliates Fit?

The internet and various technologies have created an all-encompassing omni-channel, where consumers can find what they are looking to purchase in a brick & mortar location, via internet connected devices like the phone, laptop, tablet, desktop, and even smart watches! How does this affect your marketing efforts and where do affiliates fit?

Future of Affiliate – AvantLink / JEBCommerce / ShopStyle and Vegas Baby!

Earlier this week I wrote about some of the things we discussed at AvantLink’s Future of Affiliate networking event in Vegas this past February.  One of my biggest joys is meeting amazing people in our space and spending some time getting to know them and what they do, where they’ve been and how they got […]

Omni Channel – Affiliate marketing needs a seat at this table.

Last month, Shawn Collins posted on his blog the infographic from cheifmartec.com you see to the right outlining all the major players in the Marketing Technology Landscape. This infograph lists 947 different companies, ranging from Oracle, Constant Contact, Tapjoy, IBM, to CITRIX, vimeo, MARCHEX and more.  These compaies cross disciplines such as Email Marketing, Customer […]