Performance Marketing News

New Customers vs. Returning Customers

Many advertisers want to know what the affiliate channel should produce in terms of new vs. existing customers. We will break this down and look at the various ways to optimize for each.

Tiered Commissions – The Good, the Bad, and the Wasting Money

Many affiliate programs utilize a tiered commission structure, continue reading to learn why this may be giving money away and how to spend more effectively...