Performance Marketing News

Affiliate marketing is built for profitability. It is performance based as the advertiser pays the affiliate a commission only once a sale has been made. So you are never paying for “potential sales” or impressions. One of the reasons CMO’s love the affiliate channel is because of this high return on investment (ROI.) JEBCommerce wrote […]

One of the best ways I come up with content ideas for this blog is to answer questions our clients and employees have for me. Today I got just one of those great questions about Lifetime Value. A client was asked what their Custome Lifetime Value is. They didn’t know. It’s simply a huge issue […]

Last month, Shawn Collins posted on his blog the infographic from cheifmartec.com you see to the right outlining all the major players in the Marketing Technology Landscape. This infograph lists 947 different companies, ranging from Oracle, Constant Contact, Tapjoy, IBM, to CITRIX, vimeo, MARCHEX and more.  These compaies cross disciplines such as Email Marketing, Customer […]

Every year we try to produce relevant, useful content on the JEBCommerce Blog Post.  Stuff you can use whether you are an affiliate, advertiser, agency, affiliate manager, search guru or marketing exec.  Here are a few of the most visited and shared posts from 2013. Incremental Affiliate Sales – It’s Coming Many years ago I […]