Performance Marketing News

Creating SMART Goals For Your Affiliate Program

Picture yourself, Monday morning rolls around and you head off to work. Like most, you grab your cup of coffee and start planning out the week ahead of you. Before you know it, Friday arrives, and you feel as though you barely accomplished anything during the week. Let’s face it, we have all been there […]

How S.M.A.R.T Goals made me a better affiliate manager

I remember a time, farther back than I care to mention, when I managed programs, well, from the hip.  Runnin’-n-Gunnin’ is what we call it now.  As a new affiliate manager, I just didn’t know any better.  When I was asked what my program goals were, or where I wanted to be, I would just […]