Performance Marketing, Affiliate Marketing, Episode 13 of our affiliate marketing podcast where we discuss advanced ways affiliates drive traffic

Cormac Jonas has come from civil engineering all the way through affiliate marketing to land as the Head of Partnerships at Partnerize, and although Cormac and I have only known each other a short time, you can tell we clicked right away.

If you are an advertiser who:

  • Doesn’t think your affiliates really do much for you
  • Are looking for innovation from your affiliate program
  • Have said “my affiliates really don’t do much to drive the sale”
  • Or you are wondering where innovation comes from

You definitely want to listen to this podcast.  Cormac and I discuss his career path, his vital career decisions, how important landing at RetailMeNot was and how innovative they were while he launched their Travel section.  So, we definitely talk about travel, so consider this another episode in our travel series.  We dive into some of the most unique and innovative technologies and tactics that he was part of while at RetailMeNot.  And yes, I said RetailMeNot.  If you are thinking they don’t do much to generate the sale, this may change your mind.  In fact, if you think you have a problem with your affiliates generating incremental revenue, you may really have a problem with your relationships.  So we talk about some real innovative ways affiliates are building audiences and reaching them.

Listen to today’s Profitable Performance Marketing Podcast!

Get a hold of Cormac at Linkedin (we are finally connected, thanks Cormac 🙂 ) – and at

In the intro I share about one of our services, Affiliate Program Strategy Roadmap. If you’d like to find out how you can leverage our decades of experience to create a strategy for growth in your affiliate program, check out our service here .

And don’t forget about our Affiliate Marketing Strategies to Survive and Thrive ebook that we have available at We outline 19 strategies and tactics you can take now to be sure you’ll make it through and find more success through this pandemic than you did before.

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