In the competitive world of luxury jewelry, standing still isn’t an option. By the summer of 2024, our client—a renowned brand known for its dazzling lab-grown diamonds—recognized that its affiliate program had plateaued. While the product remained exceptional, the program’s growth had stalled, largely due to a lack of proactive management and evolving strategy.
Determined to unlock the full potential of the channel, they began searching for a seasoned affiliate partner—one that could bring deep expertise, a proven framework for success, and a forward-thinking approach to program management.
Strategic Partnership Begins: Enter JEBCommerce
Our client found that partner in JEBCommerce.
Ahead of the critical Q4 holiday season, the two teams came together with a shared goal: to build a stronger, more diverse affiliate program that would drive new customers, elevate brand awareness, and set a foundation for sustained performance.
From the outset, the collaboration between their team and JEBCommerce was rooted in transparency, shared strategic goals, and a desire to push the affiliate channel beyond its current limits. Together, they reimagined what the program could be.
Reviving Performance Through Expert Management
In the first six months of their partnership, JEBCommerce deployed a tailored and aggressive strategy that redefined the program’s trajectory. Key focus areas included:
- Affiliate diversification to reduce dependency on a narrow partner set
- Tiered and customized commission strategies aligned to partner value and performance
- Proactive management techniques with regular outreach, optimization, and education
- Creative refinement to align luxury messaging with the right audiences
- Leveraging JEBCommerce’s industry relationships to bring in high-performing partners
The following 6 months delivered YoY results were nothing short of transformative:
- Revenue: +167%
- Orders: +451%
- Productive Affiliates: +90%
- Active Affiliates: +74%
- Conversion Rate: +725%
- Channel ROAS: 10:1
These metrics reflect what’s possible when a stagnant program is met with experienced, strategic leadership and a brand partner willing to collaborate, adapt, and invest in growth.
Targeted Strategy for a High-AOV Luxury Product
With a high average order value and a discerning customer base, the program required more than broad outreach—it needed precision. JEBCommerce prioritized targeted affiliate engagement, data-driven creative refinement, and messaging alignment with luxury-focused audiences. These efforts paid off with significant improvements in conversion rate and engagement.
A Foundation for the Future
The early success of the partnership underscores a vital truth in affiliate marketing: when a program plateaus, the solution isn’t to accept the status quo—it’s to find the right partner with the expertise and drive to reignite growth.
Thanks to JEBCommerce’s strategic leadership and the client’s collaborative spirit, the affiliate channel is no longer stagnant—it’s thriving. With a solid foundation, ongoing momentum, and clear alignment between brand and agency, the program is now positioned for continued growth and industry-leading performance in the months and years ahead.
Contact Us
Ready to transform your affiliate program? Reach out to us at gethelp@jebcommerce.com or fill out the free audit request below and let’s develop a customized plan tailored to your business’s unique needs and objectives.
Free Program Audit
Ready to transform your affiliate program? Request a free audit of your program, and let’s develop a plan tailored to your business’s unique needs and objectives.
