Performance Marketing News

Affiliate marketing and PR are merging, vote for our panel at SXSW discussing this new phenomenon.

Our time-tested processes helped beat the client's initial 6 month goal by 236% in just 2 months ... while migrating networks. Here's how we did it.

Rapid revenue growth and improvement in the overall health of your affiliate program is achievable with the right agency, the right strategy, and the right partners.

JEBCommerce has joined with Qapital to bring their financial services to the affiliate channel.

Affiliate marketing can quickly amplify a trend or pop culture moment, maximizing PR teams’ efforts to capitalize on a client opportunity.

Affiliate marketing KPIs are now being shared by multiple industries, including Public Relations. Impressions, brand awareness and views have been replaced with clicks, purchase intent and engagement. This welcome change helps brands make better decisions as it relates to performance marketing.

Affiliate marketing recruitment is similar to PR pitching - building relationships. Affiliate recruitment can add more outlets for brand stories to shine.

Two big players in the digital marketing space, namely Affiliate Marketing and Public Relations (PR) are currently undergoing a significant and exciting shift, one that exposes ways each can help the other succeed, and unlock new opportunities for the brands they represent.

PR agencies should consider partnering with affiliate marketers for optimal client tracking.

Check out The PMA's (Performance Marketing Association) handy glossary of 300+ affiliate marketing definitions, acronyms, and abbreviations. Free!