Affiliate marketing KPIs are now being shared by multiple industries, including Public Relations. Impressions, brand awareness and views have been replaced with clicks, purchase intent and engagement. This welcome change helps brands make better decisions as it relates to performance marketing.
Two big players in the digital marketing space, namely Affiliate Marketing and Public Relations (PR) are currently undergoing a significant and exciting shift, one that exposes ways each can help the other succeed, and unlock new opportunities for the brands they represent.
Read Benjamin Boman's interview with Jamie Birch, a dive deep into they "why" and "how" of starting an affiliate program for e-commerce brands. It's both insightful and entertaining, so make sure it's at the top of your reading list!
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