Profitable Performance Marketing
the Podcast

Affiliate programs are often not tracking all of their orders. You should have an extensive tracking testing protocol. Jamie Birch goes over this and more in today’s episode.

Paid placements are a great way to grow your affiliate program revenue.

From affiliate manager to VP and GM, Jared LaMantia and I discuss his career path, project management, how to effectively use data in your marketing efforts and much more on the Profitable Performance Marketing podcast.

Stop evaluating an affiliate partner’s performance based on how you categorize them. Coupon, loyalty, cashback, or reward, that doesn’t matter. What does matter is the performance they drive. Let’s talk data!

Still treating affiliates as if you are the more powerful one in the conversation? Well times have changed and affiliates have way more power than you think. Time to redo your strategies to reflect that.

Entrepreneur, digital marketing veteran, and internet trailblazer Blagica Bottigliero joins Jamie for a riveting discussion covering topics from the rise of a new type of content creator to representation in the workplace. Be sure to give this one a listen (or read) … now!

PPM is back and we’re diving into the topics you want and need to know about. In this episode, we discuss influencers and the rise of a new class of influencer: the affluencer. Tune in to find out how things are evolving. Don’t get left behind!

The second half of Profitable Performance Marketing season 2 is getting started! We’ve got great new guests and a bunch of new topics to cover. Be sure to check us out where ever you get your podcasts.

Entrepreneur and industry long-timer Chris Tradgett joins Jamie from across the pond for a good natured, multi-themed discussion. Don’t miss it!

Like so many, the pandemic tested our ability to react to sudden (and dramatic) change. Here’s the method we used to keep things together and moving forward.