Profitable Performance Marketing
the Podcast

Like so many, the pandemic tested our ability to react to sudden (and dramatic) change. Here’s the method we used to keep things together and moving forward.

Everything you need for a robust new customer acquisition initiative is available within the affiliate channel. In today’s episode Jamie offers tips on laying the groundwork for success. If your brand could use an infusion of new customers, this one’s for you!

Removing unproductive affiliates from your program limits your future growth, masks other issues you may have with managing your affiliate program, and does more to harm your reputation and relationships within the industry, outweighing any benefit that might come from the practice.

With the right tools, making predictions in business and work-life may just be possible. Listen in as Jamie reviews the application and importance of Key Performance Indicators (KPIs).

April and I talk about all things affiliate marketing, specifically the 7 rules she has for creating a quarterly plan as well as keys to building strong, profitable, and innovative relationships with advertisers.

The race to the bottom game is one you probably can’t win. And why would you want to? Here’s another strategy that might help separate your brand from the pack. Listen now!

Ready for a treat? Jamie talks shop with one of JEBCommerce’s own, Affiliate Marketing legend Chris Park. Listen in as they get into a variety of topics like running programs on multiple networks, dismissing affiliates, and the value of building relationships as the basis of Affiliate Marketing. If you only have time for one podcast this week, make it this one!

Want to insure your influencer relationships are successful? You won’t want to miss our latest episode outlining the 3 Changes Your Affiliate Program Needs to Work with Influencers. Listen now!

Tune in as Jamie interviews Faheem Dayala, Chief Digital Strategist at Shayr Digital. They cover pitfalls today’s marketers face, the necessity of setting relevant KPIs and data tracking, and what happens when data is scrutinized for its own sake.

Looking to maximize marketing spend, reach new customers, or make your business more resilient? Listen up for 7 reasons why a robust affiliate channel may be the answer you’re looking for.