Profitable Performance Marketing podcast - JEBCommerce

Profitable Performance Marketing
the Podcast

Jamie Birch, a 20 year veteran of the affiliate marketing space, talks to industry experts on all sides of the marketplace, affiliates, advertisers, networks and vendors. Discussions around affiliate marketing, incremental sales and anything related to running a profitable affiliate channel. If you are an advertiser with an affiliate program or thinking of starting one, this podcast is for you.

Season 02 / Episode 010

Managing Through Turbulence

Like so many, the pandemic tested our ability to react to sudden (and dramatic) change. Here’s the method we used to keep things together and moving forward.

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Affiliate Marketing Strategies to Acquire New Customers – JEBCommerce

Season 02 / Episode 009

Affiliate Marketing Strategies to Acquire New Customers

Everything you need for a robust new customer acquisition initiative is available within the affiliate channel. In today’s episode Jamie offers tips on laying the groundwork for success. If your brand could use an infusion of new customers, this one’s for you!

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Don't Remove Dormant Affiliates From Your Program – JEBCommerce

Season 02 / Episode 008

Don’t Remove Dormant Affiliates From Your Program

Removing unproductive affiliates from your program limits your future growth, masks other issues you may have with managing your affiliate program, and does more to harm your reputation and relationships within the industry, outweighing any benefit that might come from the practice.

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Treasure What You Measure – KPIs in Business and Work-life – JEBCommerce

Season 02 / Episode 007

Treasure What You Measure – KPIs in Business and Work-life

With the right tools, making predictions in business and work-life may just be possible. Listen in as Jamie reviews the application and importance of Key Performance Indicators (KPIs).

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It's Going to Be All Right, a Conversation with April Spigarelli – JEBCommerce

Season 02 / Episode 006

It’s Going to Be All Right, a Conversation with April Spigarelli

April and I talk about all things affiliate marketing, specifically the 7 rules she has for creating a quarterly plan as well as keys to building strong, profitable, and innovative relationships with advertisers.

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Is Your Product Good Enough? – JEBCommerce

Season 02 / Episode 005

Is Your Product Good Enough?

The race to the bottom game is one you probably can’t win. And why would you want to? Here’s another strategy that might help separate your brand from the pack. Listen now!

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The Value of Building Relationships and Much More with Chris Park – JEBCommerce

Season 02 / Episode 004

The Value of Building Relationships and Much More with Chris Park

Ready for a treat? Jamie talks shop with one of JEBCommerce’s own, Affiliate Marketing legend Chris Park. Listen in as they get into a variety of topics like running programs on multiple networks, dismissing affiliates, and the value of building relationships as the basis of Affiliate Marketing. If you only have time for one podcast this week, make it this one!

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3 Changes Your Affiliate Program Needs to Work with Influencers – JEBCommerce

Season 02 / Episode 003

3 Changes Your Affiliate Program Needs to Work with Influencers

Want to insure your influencer relationships are successful? You won’t want to miss our latest episode outlining the 3 Changes Your Affiliate Program Needs to Work with Influencers. Listen now!

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KPIs, Data, and Conflict in Marketing with Faheem Dayala – JEBCommerce

Season 02 / Episode 002

KPIs, Data, and Conflict in Marketing with Faheem Dayala

Tune in as Jamie interviews Faheem Dayala, Chief Digital Strategist at Shayr Digital. They cover pitfalls today’s marketers face, the necessity of setting relevant KPIs and data tracking, and what happens when data is scrutinized for its own sake.

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Why You Can't Afford Not to be in Affiliate Marketing - JEBCommerce

Season 02 / Episode 001

Why You Can’t Afford Not to be in Affiliate Marketing

Looking to maximize marketing spend, reach new customers, or make your business more resilient? Listen up for 7 reasons why a robust affiliate channel may be the answer you’re looking for.

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