Profitable Performance Marketing podcast - JEBCommerce

The Profitable Performance Marketing podcast

Jamie Birch, a 20 year veteran of the affiliate marketing space, talks to industry experts on all sides of the marketplace, affiliates, advertisers, networks and vendors. Discussions around affiliate marketing, incremental sales and anything related to running a profitable affiliate channel. If you are an advertiser with an affiliate program or thinking of starting one, this podcast is for you.

Press Record: A Dialog on Marketing Strategies and Success with Matthew Ray Scott – Profitable Performance Podcast – JEBCommerce

Season 03 / Episode 012

Press Record: A Dialog on Marketing Strategies and Success with Matthew Ray Scott

In this episode we dive into the power of a daily scorecard, video marketing strategies, and the role belief and discipline play in success with Matthew Ray Scott. Do. Not. Miss!

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5 Things To Do Right Now With Your Affiliate Program – Profitable Performance Marketing – JEBCommerce

Season 03 / Episode 011

5 Things To Do Right Now With Your Affiliate Program

Not sure what you should be doing with your affiliate program? Jamie walks you through 5 fundamentals you should look at in your affiliate program right now. No better time than now to listen in, take notes, and get to work!

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The affiliate channel is complex, don't make this mistake with it – Profitable Performance Marketing – JEBCommerce

Season 03 / Episode 010

The affiliate channel is complex, don’t make this mistake with it

Don’t make the mistake most affiliate managers and digital marketers make by managing your program as one, homogenous thing. You have to understand, evaluate, and optimize your affiliate publishers individually. Do not miss this episode!

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Season 03 / Episode 009

Mass Media Publishers and Affiliate Marketing with Nick Marchese

Everyone wants mass media publishers. Today we talk to Nick Marchese about these publishers, his experience within this type of affiliate publisher, and how to navigate this as an advertiser. Join us!

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Affiliate Marketing and Search Engine Marketing - Can they work together? – Profitable Performance Marketing – JEBCommerce

Season 03 / Episode 008

Affiliate Marketing and Search Engine Marketing – Can they work together?

Let’s talk about utilizing SEM affiliates to gain more customers, reduce costs and augment your budgets. Affiliate marketing is complex, Jamie answers this fundamental question. Listen in!

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Is it Possible to Maximize PR and SEO with Affiliate Offers? – Profitable Performance Marketing – JEBCommerce

Season 03 / Episode 007

Is it Possible to Maximize PR and SEO with Affiliate Offers?

Can affiliate channels be leveraged to help support PR and SEO campaigns? Heck yeah they can! Jamie Birch, host and JEBCommerce Founder, walks through some fundamentals of tracking to make this work.

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Affiliate publisher extensions, budgets, and Google Analytics with Choots Humphries – Profitable Performance Marketing – JEBCommerce

Season 03 / Episode 006

Affiliate publisher extensions, budgets, and Google Analytics with Choots Humphries

Jamie Birch and Choots Humphries talk all things affiliate marketing on today’s episode. From browser extensions to variable budgets within the affiliate channel, as well as a great introduction to attribution … all topics they touch on. Give it a listen!

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Program application approvals - I have to review these? – Profitable Performance Marketing – JEBCommerce

Season 03 / Episode 005

Program application approvals – I have to review these?

Do you have hundreds of affiliate applications waiting for you in your program? Well, let this be a slap to the back of the head to get started reviewing those today! Jamie Birch talks about the importance of getting this fundamental task done frequently on this episode of the Profitable Performance Marketing podcast.

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Punch-Out!!, Jimmy Page, and Partnerships with Blake Cantrell – Profitable Performance Marketing – JEBCommerce

Season 03 / Episode 004

Punch-Out!!, Jimmy Page, and Partnerships with Blake Cantrell

Good partnerships are the lifeblood of any affiliate marketing channel. Today we talk to one of the premier partner-makers in the space, Blake Cantrell.

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Reaching discount buyerswithout risking full-margin acquisition – Profitable Performance Marketing podcast – JEBCommerce

Season 03 / Episode 003

Reaching discount buyerswithout risking full-margin acquisition

Have you been trying to figure out how to reach new discount buyers without risking full-margin acquisition? In this episode, host Jamie Birch outlines a three step strategy to do just that in your affiliate program.

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