How to Crush a Kick-Off Call

Your company just landed a new client, congratulations! The next thing you do will set the tone for what is hopefully a long, profitable relationship. The first call, or kick-off call, is crucial to building trust and creating a great environment to work with your new client. How do you…
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Omni-channel Marketing – How Do Affiliates Fit?

The internet and various technologies have created an all-encompassing omni-channel, where consumers can find what they are looking to purchase in a brick & mortar location, via internet connected devices like the phone, laptop, tablet, desktop, and even smart watches! How does this affect your marketing efforts and where do affiliates fit?
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How JEB is Saving My Life

Wow, that is quite the title! Are you intrigued? My blog post this month was supposed to be about the many Affiliate Networks and which ones are the best for different verticals. But I just couldn’t…
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5 Ways to Optimize Your Affiliate Agency Relationship

You have just hired an outsourced affiliate management agency, or are already working with one. You have spent hours of your time vetting, interviewing, vetting again, checking references, and have had 5 phone calls with each one. You have settled on the best agency for your channel goals and signed the contract. You’re done now…right? Wrong. Read more to learn 5 ways to optimize this relationship.
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