TV is Dead. Long Live YouTube.

TV is dead. Or more accurately, it’s dying and not coming back. According to Nielsen, over the last five years, traditional TV watching has declined 44% for viewers 18-24 years old and 32% for viewers 25-34 years old. Online video streaming paints a very different picture. In 2017, 59% of…
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AdWords Changes Through the Years

Ah, 2003. Back then, the RIAA was suing music sharers, Arnold Schwarzenegger was elected Governor of California, Yahoo! was still a real competitor to Google, and web page indexes with funny names like HotBot and Altavista were flourishing. And I was taking my first steps into the world of PPC.…
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