How to Detect Brand Bidding in Affiliate Marketing
By Jamie Birch
Are affiliates bidding on your brand in search engines? Learn how to find out here.
Performance Marketing News
Affiliate Brand Bidding Best Practices
By Kenny Dodge
How you allow affiliates to engage in paid search activity on your behalf is an important question. Check out these affiliate marketing best practices.
Affiliate Marketing Guide to Trademark Bidding
By Morgan Hanigan
There are many different strategies affiliate partners use to promote an advertiser’s brand, product or seasonal promotions. One of the pro-level strategies affiliates use is trademark bidding. JEBCommerce shares insider tips in this ultimate guide to Affiliate Marketing trademark bidding. Why Trademark Bidding? There are 5 main reasons advertisers engage in Trademark Bidding: Aggressively targeting […]
Protect Your Brand from Affiliate Hijacking
By Katie Winger
Who is keeping an eye on your brand trademark terms in paid search? Brand trademark terms are proven click-drivers, so you can bet other advertisers are looking for ways to use them. And they won’t be kind enough to ask your permission. Ad hijacking is when an affiliate runs ads that look identical to the […]
Why You NEED Affiliates Bidding on TM+
By Stephen Robinson
If you aren’t allowing Affiliates to bid on TM+ keywords, you could be missing out on incremental revenue in your Affiliate program.
