There are many different strategies affiliate partners use to promote an advertiser’s brand, product or seasonal promotions. One of the pro-level strategies affiliates use is trademark bidding. JEBCommerce shares insider tips in this ultimate guide to Affiliate Marketing trademark bidding. Why Trademark Bidding? There are 5 main reasons advertisers engage in Trademark Bidding: Aggressively targeting …
Who is keeping an eye on your brand trademark terms in paid search? Brand trademark terms are proven click-drivers, so you can bet other advertisers are looking for ways to use them. And they won’t be kind enough to ask your permission. Ad hijacking is when an affiliate runs ads that look identical to the …
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