Performance Marketing News

Discover why last-click attribution hurts your affiliate growth and how dynamic commissioning can protect margins while rewarding new customer acquisition.

Discover the game-changing tools and strategies to tackle the age-old challenge of affiliate marketing—incrementality. Learn how leading networks empower advertisers to optimize budgets, protect brands, and unlock new customer acquisition. Don't miss out on the essential insights that will transform your affiliate program into a profit-driving powerhouse.

Without a solid strategy to drive INCREMENTAL sales through your affiliate channel, you'll fail. Learn more in our article.

Ensuring your affiliate program is driving new incremental customers and revenue is vital. Check out this guide on how to calculate incremental sales.

Determining whether your affiliate channel sales are incremental (meaning you would only have realized them with the assistance of your affiliates) can be a daunting and difficult task. Our CEO, Jamie Birch, outlines some main points and some mistakes to avoid.

Many years ago I was involved in a profitability rationalization project at a large retailer.  The assumption was made, by others, that affiliate sales were not as profitable as previously thought and that many sales would have happened already, or they were simply increasing costs of other channels.  I learned a lot during that period, […]