Affiliate Channel Incremental Sales Strategy
By Jamie Birch
Without a solid strategy to drive INCREMENTAL sales through your affiliate channel, you'll fail. Learn more in our article.
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How to Calculate Incremental Revenue of an Affiliate Program
By Jamie Birch
Ensuring your affiliate program is driving new incremental customers and revenue is vital. Check out this guide on how to calculate incremental sales.
The Essentials of Incrementality: Why It Matters and How It Works
By Jamie Birch
Determining whether your affiliate channel sales are incremental (meaning you would only have realized them with the assistance of your affiliates) can be a daunting and difficult task. Our CEO, Jamie Birch, outlines some main points and some mistakes to avoid.
Incremental Affiliate Sales – It's Coming
By Jamie Birch
Many years ago I was involved in a profitability rationalization project at a large retailer. The assumption was made, by others, that affiliate sales were not as profitable as previously thought and that many sales would have happened already, or they were simply increasing costs of other channels. I learned a lot during that period, …