Performance Marketing News

Rakuten + Impact: What This Means for Brands (and Why You Shouldn’t Rush Your Next Move)

By Jake Fuller

The Rakuten + Impact partnership is more than a headline—it’s a moment of decision. Before rushing into a migration, learn why a strategic pause is your best move and how to navigate the operational complexities ahead.

The True Cost of Affiliate Marketing and What It Really Takes to Win

By Administrator

Is affiliate marketing really just "pay for performance"? JEBCommerce CEO Jake Fuller joins Haafiz Dossa and Brook Schaaf on the Affiliate Nerd Out podcast to reveal the hidden costs and strategic investments required to truly win.

Key Takeaways from Rakuten’s Holiday Report

By Staff

Our partners at Rakuten Advertising released their "Beyond Black Friday" report. We dive into the key stats—like the 13% jump in app sessions and the rise of AI in discovery —and share our take on what this means for your Q4 affiliate strategy.

Key Insights from Impact.com’s Black Friday Consumer Report

By Staff

The holiday shopping season starts now. Our partners at Impact.com released new data showing 75% of consumers start research before mid-November. We break down the key takeaways and explain why a strategic affiliate program is crucial for Q4.

AI Just Skipped the Click: Why Attribution Is More Broken Than Ever

By Jake Fuller

AI buying is here, skipping the click and breaking traditional attribution. Learn how AI-powered purchases create "influence without evidence" and why marketers must adapt. Explore actionable strategies for brands, publishers, and networks in this new landscape.

Affiliate’s Quarter-Trillion Dollar Future and the AI Threat to Attribution

By Administrator

CEO Jake Fuller was recently featured in eMarketer discussing the future of affiliate marketing. With the channel driving massive sales and AI looming, the core issue is attribution. See our take on why this is a critical moment for the industry.

In the News: How a Simple Idea Became a Sustainable Style Icon

By Staff

Discover the strategic lessons behind S'well's success. JEBCommerce analyzes their journey from a bootstrapped startup to a style icon and connects their growth to powerful partnership and affiliate marketing principles.

Affiliate Marketing Isn’t Just Having a Moment—It’s Defining the Future of Digital Growth

By Jake Fuller

The 2025 PMA Industry Study is out, and the data is clear: affiliate marketing now drives nearly 10% of all US e-commerce. In our strategic response, we break down what this means for the future of digital commerce and brand growth.

2025 Winner Golden Link Awards - Agency of the Year

JEBCommerce Named Agency of the Year!

By Staff

WE WON! JEBCommerce is thrilled to be named Rakuten Advertising's 2025 Golden Link Agency of the Year! This incredible honor reflects our team's dedication to client success, innovation, and powerful partnerships. Read more about this amazing achievement!

JEBCommerce Honored with Golden Link Award Nomination for Agency of the Year!

By Staff

Exciting news! JEBCommerce is honored to be nominated for Rakuten Advertising's Golden Link Award for Agency of the Year. This recognizes our team's dedication to client success and innovative affiliate strategies. Learn more about this prestigious nod!