JEBCommerce is proud to sponsor the Cruise Series of episodes on the Travel Trends podcast, hosted by the insightful Dan Christian. In the latest episode, Dan welcomes Nick Charrow, Director of Media at Princess Cruises, for an engaging conversation about the evolving landscape of cruise marketing.
Episode Highlights:
Nick Charrow takes listeners behind the scenes at Princess Cruises, sharing how the brand delivers unforgettable vacation experiences aboard its 16-ship fleet. A key focus is the Medallion Class product, a wearable technology that enhances every aspect of the guest journey—from effortless boarding to personalized service onboard.
The conversation covers:
- Integrated Marketing Strategies: How Princess Cruises harmonizes traditional and digital media to connect with diverse audiences.
- Affiliate Marketing’s Role: Insights into how affiliate channels drive sales and brand awareness in the competitive cruise industry.
- Social Media Influence: The impact of influencer marketing and moments of unexpected visibility—like Post Malone sporting a Princess pin!
- Emerging Trends: How Princess Cruises leverages data and innovative marketing approaches to stay ahead in the dynamic travel industry.
Nick also provides advice for aspiring cruise industry professionals and reflects on his journey from creative marketing to a leadership role in one of the world’s most iconic cruise lines.
Why You Should Tune In
Whether you’re a seasoned cruise traveler, an industry professional, or simply curious about how brands like Princess Cruises craft their marketing magic, this episode is packed with valuable insights. Nick’s expertise and Dan Christian’s thoughtful questions make for a compelling listen that balances strategic depth with practical takeaways.
Listen Now
Catch this episode of the Travel Trends podcast:
🎙 S4/E19 A Spotlight on Ocean Cruise Marketing Strategies with Nick Charrow, Princess Cruises
