Affiliate Management
Benchmarks

Is your affiliate program optimized for profitability, incrementality, and scalability? Answer the questions below for a detailed report highlighting the areas that are well positioned for profitability and those that are not.

Technology

Having the right technology is the foundation of any affiliate program. Not all networks and platforms are the same and how you use their tools is crucial.

What network is your program on?

Does the network provide any incremental or new to file technology?

Are you using this technology?

Is the technology used properly?

Are you using any cart sniping technology?

Publishers

The lifeblood of any affiliate marketing channel. How you work with them and their metrics are a great indication of profitability.

How many affiliates are producing sales in your affiliate program?

What percentage of those producing sales are coupon sites?

What percentage of your affiliate channel revenue comes from content publishers, influencers, and micro-influencers?

How often do you personally speak with each publisher?

Are you engaged in paid placements with top publishers?

Are you working with database affiliates?

Promotions

What you provide to your affiliate partners can lead to incremental sales or affiliates simply bringing sales you would have already had.

How often do you have channel-specific promotions?

Do you offer promotions to individual affiliates?

Do you commission on orders with promotions from other channels?

Do you use exclusive promotions to gain additional exposure from top tier affiliates?

Do you have a promotional calendar that looks more than 30 days ahead?

Internal Resources

Inadequate or the wrong type of resources can make it difficult to mange, scale and measure an affiliate program’s profitability.

Do you have an analytics team available to measure channel success?

Do you measure channel success solely on network based revenue numbers?

How many staff do you have dedicated to the affiliate channel?

Do you outsource the management of your affiliate program?

Do you have a data analyst on your team?

Commission Structure

What you pay out to your affiliate partners can lead to incrementality and profitability or can hurt it.

How many different commission levels do you have?

Do you commission on customer profile (new, existing, amount or other)?

Do you commission based on position in purchase path?

Do you batch upload your commissionable sales?

Do you commission on first click attribution?

Available Data

Whether or not you have access to great data and can interpret it can lead to success or failure.

Do you have access to your website's analytics?

Do you receive reports on all ecommerce sales?

Does your affiliate team regularly review site-wide statistics and data?

Profitability Measurement

Each brand measures and defines profit differently, some don’t at all. How you measure it is another cornerstone of affiliate marketing success.

Do you incorporate new vs. existing in your profitability measurement?

Do you measure profit of the affiliate channel simply, like revenue minus all-in affiliate cost = profit/loss?

To get your complete free evaluation with suggestions on how to improve your score, please start by answering the questions above! Once completed, we'll ask for your email and you'll get an email from us immediately with a link to view your results.