Reduce Customer Acquisition Cost
and Increase Revenue
Get the customer acquisition strategies your competitors are using
What’s Included in the
Customer Acquisition Case Study?
Advanced
Commission
Structures
Our first study is a category leading beauty and skincare company. They are a multi-channel retailer that generates $250,000,000 annually.
Problem:
With one year of stagnant growth and the ever changing retail climate, they were experiencing pressures from all sides.
They needed to increase: their overall sales, new customer acquisition and market share, while spending less overall and less per acquisition.
Learn which commission structures reduce cost and increase ROAS.
Innovative
Technology
Our second strategy features a men’s clothing and shoe retailer with catalog, brick and mortar retail locations and an Internet Retailer 500 advertiser.
Problem:
Were they spending money on commissions for orders they would have gotten without the affiliate being involved?
Paying unnecessarily for orders where the affiliate partner provided little to no value inflates the overall customer acquisition cost
Make sure you are only paying for sales that are truly incremental.
Promotional
Structures and
Planning
Third strategy worked wonders for a well-known retailer with stores in 45 states.
Problem:
Need an affiliate marketing strategy that effectively utilized their budget without following their competitors in a race to the bottom, offering deep discounts all over the web and severely impacting their margins.
How to plan promotional calendars that reduce affiliate channel costs.
Spoiler Alert!
46% increase in ROI through the channel and a 31% cost reduction
For practical advice on how to scale up revenue, download “The Cost of Customer Acquisition.”
"Like most other companies, we at Bodybuilding.com look to increase profitability through our marketing channels. However, our company also strives to change as many lives as possible, where revenue is not always the most important metric. Especially within our customer acquisition channels, we greatly value tools and ideas that allow us to constantly reach new customers and demonstrate the multitude of resources our company has to offer. Our partnership with JEBCommerce has allowed us to achieve success with each one of these targets, as we have witnessed productivity in new customer acquisition, site traffic, profitability, and continued progress with flexible and unique promotion/product schedules."
- Hank Kvamme, Affiliate Marketing Manager, Bodybuilding.com
"JEB provide expertise in affiliates landscape not just as an agency but a true business partner. Their team becomes an extension of the in-house digital marketing team. With the channel expertise not only do they do a great job of providing guidance in the affiliates landscape they are able to learn the business quickly so they only provide opportunities that make sense and help move the needle on the bottom line."
- Faheem Dayala, Director of Digital Marketing, Silver Jeans
