Jamie Birch, a 20 year veteran of the affiliate marketing space, talks to industry experts on all sides of the marketplace, affiliates, advertisers, networks and vendors. Discussions around affiliate marketing, incremental sales and anything related to running a profitable affiliate channel. If you are an advertiser with an affiliate program or thinking of starting one, this podcast is for you.
Season 2 / Episode 014
Entrepreneur, digital marketing veteran, and internet trailblazer Blagica Bottigliero joins Jamie for a riveting discussion covering topics from the rise of a new type of content creator to representation in the workplace. Be sure to give this one a listen (or read) … now!
Season 02 / Episode 013
PPM is back and we’re diving into the topics you want and need to know about. In this episode, we discuss influencers and the rise of a new class of influencer: the affluencer. Tune in to find out how things are evolving. Don’t get left behind!
Season 02 / Episode 012
The second half of Profitable Performance Marketing season 2 is getting started! We’ve got great new guests and a bunch of new topics to cover. Be sure to check us out where ever you get your podcasts.
Season 02 / Episode 011
Entrepreneur and industry long-timer Chris Tradgett joins Jamie from across the pond for a good natured, multi-themed discussion. Don’t miss it!
Season 02 / Episode 010
Like so many, the pandemic tested our ability to react to sudden (and dramatic) change. Here’s the method we used to keep things together and moving forward.
Season 02 / Episode 009
Everything you need for a robust new customer acquisition initiative is available within the affiliate channel. In today’s episode Jamie offers tips on laying the groundwork for success. If your brand could use an infusion of new customers, this one’s for you!
Season 02 / Episode 008
Removing unproductive affiliates from your program limits your future growth, masks other issues you may have with managing your affiliate program, and does more to harm your reputation and relationships within the industry, outweighing any benefit that might come from the practice.
Season 02 / Episode 007
With the right tools, making predictions in business and work-life may just be possible. Listen in as Jamie reviews the application and importance of Key Performance Indicators (KPIs).
Season 02 / Episode 006
April and I talk about all things affiliate marketing, specifically the 7 rules she has for creating a quarterly plan as well as keys to building strong, profitable, and innovative relationships with advertisers.
Season 02 / Episode 005
The race to the bottom game is one you probably can’t win. And why would you want to? Here’s another strategy that might help separate your brand from the pack. Listen now!