The Profitable Performance Marketing podcast

Stop evaluating an affiliate partner’s performance based on how you categorize them. Coupon, loyalty, cashback, or reward, that doesn’t matter. What does matter is the performance they drive. Let’s talk data!

Still treating affiliates as if you are the more powerful one in the conversation? Well times have changed and affiliates have way more power than you think. Time to redo your strategies to reflect that.

Entrepreneur, digital marketing veteran, and internet trailblazer Blagica Bottigliero joins Jamie for a riveting discussion covering topics from the rise of a new type of content creator to representation in the workplace. Be sure to give this one a listen (or read) … now!

PPM is back and we’re diving into the topics you want and need to know about. In this episode, we discuss influencers and the rise of a new class of influencer: the affluencer. Tune in to find out how things are evolving. Don’t get left behind!

The second half of Profitable Performance Marketing season 2 is getting started! We’ve got great new guests and a bunch of new topics to cover. Be sure to check us out where ever you get your podcasts.

Entrepreneur and industry long-timer Chris Tradgett joins Jamie from across the pond for a good natured, multi-themed discussion. Don’t miss it!

Like so many, the pandemic tested our ability to react to sudden (and dramatic) change. Here’s the method we used to keep things together and moving forward.

Everything you need for a robust new customer acquisition initiative is available within the affiliate channel. In today’s episode Jamie offers tips on laying the groundwork for success. If your brand could use an infusion of new customers, this one’s for you!

Removing unproductive affiliates from your program limits your future growth, masks other issues you may have with managing your affiliate program, and does more to harm your reputation and relationships within the industry, outweighing any benefit that might come from the practice.

With the right tools, making predictions in business and work-life may just be possible. Listen in as Jamie reviews the application and importance of Key Performance Indicators (KPIs).