Lifetime Value – What is it – Why is it important and what do you do with it.
By Jamie Birch
More and more profitability is being discussed within the affiliate marketing industry. Incremental sales, new customer acquisition, cart sniping etc, these all are concepts that advertisers are now very aware of and requiring their affiliate managers to know, manage and develop strategies for. They are also looking at Customer Lifetime Value. The old way to […]
