Performance Marketing News

I enabled anti-cart sniping amazingness, why would they even want to be in my program?

I’m going through a series of typical questions we receive during the evaluation process with new potential clients.  Last week we discussed the question of value and coupon sites.  Coupon sites and their performance, profitability and reach seem to be one of the most common items we help prospective clients understand.  The questions are many […]

Questions about Coupon Sites and my Affiliate Program

Coupons! Coupons! Coupons!  Yes Jan, we are going to talk about coupon sites today.  And yes, we are going to make a case for advertisers to not “throw out the baby with the bath water” when evaluating this category of affiliate.  Why?  Well, it is a very common question we receive from prospective clients when […]

Clean Data – Why it's important to honor coupon policies.

Affiliates - there are a lot of great and respectable coupon sites that I have not only been fortunate and blessed to work with, but to also call close friends. For those of you that fall into that category, you are doing all the right things. For others who don't think it's that big of a deal, let me stress that this is a big issue for merchants. It is casting a shadow on our industry and I encourage you to reach out to these merchants and truly partner with them. When you look out for them, they really begin to look out for you.