Performance Marketing News

Many advertisers want to know what the affiliate channel should produce in terms of new vs. existing customers. We will break this down and look at the various ways to optimize for each.

This is the 4th part in a 5 part series on incremental sales in affiliate marketing.  Catch up on Part 1 and Part 2 and Part 3.  We have discussed definitions and some possible ways to calculate incremental and who should be working on this.  Today let’s dive into who the things you should know and data you […]

This is the 3rd part in a 5 part series on incremental sales in affiliate marketing.  Catch up on Part 1 and Part 2.  We have discussed definitions and some possible ways to calculate incremental.  Today let’s dive into who may want to do this. Who is this right for? We are currently walking several […]